A Slight Problem With Ad Exchanges… (warning NSFW)
The idea of Ad Exchanges (Right Media, DoubleClick Exchange, etc.) makes a lot of sense – especially for smaller players who manage display media in-house or independently from an agency. Lately, it seems that several agencies (and Yahoo) have been experimenting with Right Media to get ahead in the CPA view-through game. For example, if …
Tags: ad exchanges, bloomingdales, display advertising, efinancial, Marketing.fm, online advertising, Right Media, vonage, Yahoo