Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs upthumbs down and emoticon faces to more advanced methods. A …
Tags: Brands, BuzzLogic, Marketing, Marketing and Advertising, Social MediaImage via CrunchBase This blog continues to be an experiment in learning about Marketing and Technology. Since its inception I have tried out new features, ideas, and mediums to interact with and build a community. Today I am happy to announce my latest experiment showing off a re-marketing technology by MediaMath. I got the chance …
Tags: Advertising, Business, Internet marketing, Marketing, MediaMathSaying “I don’t know” can be one of the smartest, empowering, and most liberating things you can say during a pivotal point in any meeting. As I feel I have enough meetings (lifetime) under my belt to begin to comment on what works and what doesn’t – nothing glaringly stands out like the power of …
Tags: Marketing, Strategic thinkingAdAge recently published a story called Six Ways Ad Agencies Are Reeling in New Business Now from Rupal Parekh In it they describe 6 ways you can get new customers (as an ad agency) which really speak volumes about any organization whether you are an ad agency or a simply trying to sell a product. …
Tags: Communication, Marketing, Marketing and Advertising, Social MediaBook cover via Amazon I finished reading Tribes We Need You to Lead Us by Seth Godin over the weekend and it was great. I also became an early member of his social network formed around the book Triiibes by purchasing an early copy of the book. This book represents a quick and bite sized …
Tags: Marketing, seth godin, Tribes-We Need You To Lead UsImage by websuccessdiva via Flickr For some time many people have come to know this blog as the place to find my thoughts and rants online. As the main topic of this blog has become Marketing and Technology it is not always the best place for all my thoughts and links I want to share. …
Tags: Marketing, Marketing.fmThis is a perfect rendition of what can happen with committees, poor client direction, and an overall lack of leadership. I have been in fair share of meetings that make me want to shout “focus!”. Although hilarious it should inspire you to stay on target in your next “brainstorm” meeting. http://view.break.com/542649 – Watch more free …
Tags: funny, Marketing, meetings, Video, Viral VideoI hear this question get asked a lot at various shows, groups, and in work environments. I used to hear this question asked when I worked at a large ad agency myself. These days I am working in the world of search engine marketing, so by the time a client reaches me, they are already …
Tags: Advertising, Interactive Advertising, MarketingA lot of people begin conversations with their friends with “I am on the market for _____ ” and it got me thinking about word of mouth marketing. I personally am on the market for an HDTV and looking at all the options. (Opinions are welcomed but more on that later.) This phrase got me …
Tags: Marketing, Marketing.fm, seth godin, WOM, Word Of Mouth