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Tag: Launch

wood summer industry technology

What needs to be true?

October 13, 2020 by Eric Friedman

I reconnected with a CEO recently that launched their business about three years ago. We chatted about the long, harrowing lead-up to their first product launch. The list of things to do was long, the road ahead was unclear, and there was no end to the todo list in front of the team. At some …

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