While browsing the web today I was hit by a banner ad powered by Criteo for Zappos. They are using my previous browsing history to target Zappos products I may be interested in. This technology, called retargeting, has been around for a while but I have never been presented with a link at the bottom …
Tags: AdvertisingImage by naughty architect via Flickr Over the weekend I was out on Long Island and in need of a home service provider, specifically an exterminator. I setup an appointment and quickly realized my problem was “wildlife” and not “vermin” and needed a new provider. I was told to check the “phone book” and look …
Tags: Advertising, Business, Marketing and AdvertisingImage by LonelyBob via Flickr It seems to me that more and more companies are working towards what the cable and phone companies are calling the triple play package. This is where you get phone, Internet, and TV service all from one provider all with one bill, hopefully lowering the overall price and making things …
Tags: Advertising, Advertising Agency, Advertising and Marketing, Banner Optimization, Business Intelligence, SEM, Verizon FiOSImage via CrunchBase This blog continues to be an experiment in learning about Marketing and Technology. Since its inception I have tried out new features, ideas, and mediums to interact with and build a community. Today I am happy to announce my latest experiment showing off a re-marketing technology by MediaMath. I got the chance …
Tags: Advertising, Business, Internet marketing, Marketing, MediaMathWhen you can’t get a commercial tenant for your street level space it makes sense to get some revenue and it seems more empty stores are turning to out of home advertising. My friend Dave recently shared a NYTimes article documenting many storefronts that are renting out their windows for ads. Since the NYTimes requires …
Tags: Advertising, Intel Corporation, ManhattanImage via CrunchBase Most people think that a cookie is a delicious treat – not a file on your computer that tracks where you have been, what you are doing, and other attributes about you. Behavior is what you do – not something quantified in a profile. That is why with the recent announcement by …
Tags: Advertising, behavioral targeting, Cookies, googleI just noticed a drop down box near a Google SEM ad tonight that I have not seen before. It could be an old feature, but I have not seen it in the wild. I did some more searches and found the below screen shot showing NewEgg displaying multiple items that technically match my query: …
Tags: Advertising, Search, Search Engine Marketing, Search EnginesHome Depot is now advertising on pizza boxes in NYC. Where are the savings for the customer? I bet that they are not only paying for the boxes but also paying a CPM (PPM?) for the boxes sold or total used. Definitely an interesting thing to see and I wonder where else this is happening.
Tags: Advertising, pizzaWhat is going to happen to online advertising in 2009? It is a question on many peoples minds as many business prepare for an unprecedented time in the economy. Some are predicting a nuclear winter for online advertising while others are hoping things will continue to grow. There is no doubt that online advertising provides …
Tags: Advertising, Advertising and Marketing, online advertising, Venture capitalSomeone definitely went big on this mini mock preview for a new movie called Inspiration, Anyone? Credits: I found this originally at ChasNote via Continuous Beta via HardKnox
Tags: Advertising, inspiration anyone, microsoft, Viral Video