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Why don’t entry level employees get to go to conferences?

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There are plenty of conferences happening in plenty of places - yet all I do is read about them from others. I understand that all employees, especially low level employees, cannot go to conferences like these - but some should get to go...

Interactive Burritos at Chipotle.com

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Have you ever been to a Chipotle Restaurant in New York City during lunch hour? There are literally lines out the door - even in the winter. It can be very discouraging. Yesterday I decided to check out www.chipotle.com and I was pleasantly surprised...

Advertising Agencies Thinking Differently

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Under increasing client pressure, advertising agencies have been forced to consider emerging digital media as a serious player in the marketing mix. Marketing.fm has been following Madison Avenue’s reaction to new technology as agencies struggle to embrace and acquiesce their clients’ demands. Universal McCann recently...

Advertise Different: Advertising in Concrete

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    An interesting evolution to a sidewalk near you may be coming from the folks over at ChromaStone, as they have developed concrete that when heated, can produce different colored elements and change accordingly. (link via Digg) When I first came across this website and the...

Google Wireless Ads Tied to Google Local

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   I'm convinced that Google's advertising potential is virtually unlimited for brands and marketers. Many people assume that Google advertising is limited to search ads on web pages, key-words, page rankings, and Google Ad Sense. However, ClickZ recently reported that three Google employees recently received a patent...

Advertise Different: Castrol + Funkmaster Flex = TailNiche Advertising

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Castrol has launched a podcast featuring Funkmaster Flex as its host to cover the world of motorspots. Snip from the Castrol site: This series of podcasts gives you insights on racing, cars & music, and motor oil facts, benefits, and history. Funkmaster Flex is our podcast...

Marketing.fm Poll #3: Do you listen to podcasts?

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As podcasts continue to grow in both content producers and listeners we thought we would poll our readers about who listens to them. I hope to gain some insight into our readers thoughts on podcasts, as well as lay the groundwork for our...

Marketers Meet Producers @MediaMatchmaker.com

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Attention Marketers: check out http://www.mediamatchmaker.com/ for a highly organized website that pairs brands with product integration opportunities. The site is much like an online dating service – advertisers can search online listings of producers and programming opportunities for their brands....

Saatchi & Saatchi Reacts to New Media

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As an ongoing effort, marketing.fm will continue to monitor the effects and changes taking place at large advertising agencies as a result of emerging media and marketing platforms. For example, in a recent article, we discussed Publicis' launch of Denuo, a hip, limber group...

Super Bowl ads – put to a higher standard

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The super bowl hype ended awhile back so this post is late to the game - but hey we just started blogging at marketing.fm so too bad! (besides I am sure some secretley love all the super bowl attention) I read over the ad crazed...