How to make a brand evangelist for LIFE

In recent Apple iTunes events covered by many news outlets (here, here & here) Apple recieved some of the best press I have seen in recent months without spending any …

Advertise Different – EggVertising

The first in a series about advertisers that go against the grain and help forge ahead in a sea of sameness a company called EggFusion has gone ahead and become …

Olympics on TV: An Olympic Failure

This was the scene on the frontpage of msnbc.com today and it struck a cord with me that the “finale” has finally come for the olympics on TV. What will …

Joining The Conversation

There has been much talk lately of the blogosphere and the A,B, and C list bloggers. Everyone seems to disagree on the importance of having these lists, or whether they …