Marketers Meet Producers @MediaMatchmaker.com

Attention Marketers: check out http://www.mediamatchmaker.com/ for a highly organized website that pairs brands with product integration opportunities. The site is much like an online dating service – advertisers can search …

Saatchi & Saatchi Reacts to New Media

As an ongoing effort, marketing.fm will continue to monitor the effects and changes taking place at large advertising agencies as a result of emerging media and marketing platforms. For example, …

Google: The 21st Century Department Store

  Google will soon be your one-stop-shop for everything (if it’s not already). Currently, Froogle.com offers comparative product search capabilities and acts as a broker or link to more in …

Advertise Different: Johnny Walker

Click here to view the ad in Quicktime on the boardsmag.com site This Johnny Walker ad really stuck out beyond all the ads I have seen this week and I …

Rupert Murdoch is Tech Savvy

In a speech delivered today in London, media mogul Rupert Murdoch publicly warned newspaper publishers of the drastic changes on the horizon: A new generation of media consumers has risen …