Advertising Agencies Thinking Differently

Under increasing client pressure, advertising agencies have been forced to consider emerging digital media as a serious player in the marketing mix. Marketing.fm has been following Madison Avenue’s reaction to …

Google Wireless Ads Tied to Google Local

   I’m convinced that Google’s advertising potential is virtually unlimited for brands and marketers. Many people assume that Google advertising is limited to search ads on web pages, key-words, page rankings, and …

Marketers Meet Producers @MediaMatchmaker.com

Attention Marketers: check out http://www.mediamatchmaker.com/ for a highly organized website that pairs brands with product integration opportunities. The site is much like an online dating service – advertisers can search …

Saatchi & Saatchi Reacts to New Media

As an ongoing effort, marketing.fm will continue to monitor the effects and changes taking place at large advertising agencies as a result of emerging media and marketing platforms. For example, …