Eric Friedman is GM at Expa focussed on early stage companies, and building Expa Labs. Previously at Foursquare for almost 6 years, Eric helped build the Business Development team (2 years) followed by starting the sales team with the first scalable revenue products as Global Senior Director of Sales and Revenue Operations. Helping build the local sales, mid market sales, national sales, and ad tech practice (Pinpoint) Eric helped turn Foursquare into a business.
Eric was formerly at Union Square Ventures, a venture capital firm focussed on early stage web services and technology companies. He also spent three years working at Reprise Media, a full service SEM, SEO, and social media agency startup that was acquired by IPG in 2007. Prior to that Eric spent time at Grey Advertising working at Mediacom and Beyond Interactive with clients within both divisions. Eric has combined his entrepreneurial interests and experience in product management, finance, marketing, and account management in his work. Eric has a BBA from George Washington University.
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