This blog is written by Eric Friedman.


Eric is a Partner at BlockTower, focused on early stage investments. Previously he ran the accelerator program at Expa, a $150M fund incubating/accelerating early stage startups. Before that Eric helped create the business development and sales teams at Foursquare, creating the revenue engine that now powers the business. Previously Eric was on the investment team at Union Square Ventures conducting due diligence, evaluating early stage investment opportunities, and generally helping the fund and partners scale. Prior to that, he was at Reprise Media an early stage search marketing startup that was sold to IPG. Eric has always been involved in early stage companies through investing and operating and is focused on being the best early stage advisor to founders.


A bit more about me…

Eric is was previously running the accelerator program at Expa, a $150M fund, working with founders building technology companies at the earliest stages. Leading this program required a combination of previous skills; discovering/conducting diligence on companies and investing followed by the program itself working with companies for 6 months to grow. Previous Eric was the first BD hire at Foursquare, and later first person on the sales team focussing on building the team and generating revenue.  He developed and scaled the monetization platform known at Pinpoint, building an in house ad tech trading platform. Eric spent almost 6 years building the revenue engine inside Foursquare as the company shifted focus from the consumer products to becoming a location intelligence platform.

Eric was formerly at Union Square Ventures, a venture capital firm focused on early technology companies.  He also spent three years prior at Reprise Media, a search agency startup that was acquired by IPG in 2007.  His first job out of college was at Grey Advertising working at Mediacom and Beyond Interactive with clients within both divisions.  Eric has combined his entrepreneurial interests and experience in product management, finance, marketing, and account management in his work.  Eric has a BBA from George Washington University.

I use this blog as a platform for my own views, not that of my employer, and to get feedback on ideas, think about projects and learn new things.

You can email me at ericfriedman @ gmail.com

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