Building the Sales Machine Event: Steli Efti – CEO of Close.IO


Every quarter or so I help co-organize an event called Building the Sales Machine focussed on getting together the people in NYC who are building great sales organizations.  Whether its a small startup or a scaling sales enterprise, we cover a wide variety of topics.

I had the pleasure this time around of hosting Steli Efti who is the CEO of Close.IO.

I got the pleasure of meeting Steli by becoming a customer, getting the Foursquare local team up and using his software.

Our events are really focussed on tactical advice and a “no fluff” style of interview that I hope you enjoy.  Comments and feedback most welcomed!

Big thanks to my co-hosts Dave Greenberger (I used the wrong name in the video – oops!)7 and Evan Bartlett



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