I found an interesting app recently called Refresh that shows you interesting insights into the person you are about to meet with based on a calendar sync.
Refresh works like rapportive in gmail (for those that use it) leveraging a persons emails address to show you insights about them. It notifies you before a meeting a gives a “dossier” about the people in the calendar invite.
By giving access to your calendar and synching social networks, Refresh summarizes important information in a digestible format. I met up with my friend David Fraga recently and he agreed to let me post the example above.
The app shows a quick view of the person, their photo, job, title and other info. It shows you common people you might both know, their interests, and other tidbits from their social graph that may be helpful. Some may find this intrusive, but its just automating information that I could freely capture if I spent the time.
Some of the more helpful modules show articles that person was mentioned in, current stock price, and my personal favorite – stock price when the person joined the company!
I think it’s only a matter of time before this social data it tied into your main calendar, but for now this is a great way for sales folks to get great insights into the next person they are meeting with.