I recently got invited to “claim” a custom Google+ URL in which I got www.google.com/+EricFriedman through a simple process for pre approved users.
This is a smart move for Google+ and clearly a benefit to users and pages alike. As Google+ competes to be your “identity” on the web against the likes of Facebook, Twitter, and other services, custom URLs seem like a logical next step. Thankfully the URLs are case iNsEnSiTiVe so any variation works.
Its a strange thing to be able to have a custom namespace off of the root Google.com and sort of nerdtastic at the same time.
I missed the boat on Facebook and had to throw a middle initial into my Facebook.com custom URL. Despite my attempts to reach out to the “other” Eric Friedman on Facebook, he would not budge and give up his namespace (having got their first).
So add another service to your list when you go to register your Company/page/name/childrens names on the web and add Google+ to the list.