I recently saw that Amazon is running a smart promotion where they give away one paid app every day on the new Amazon App Store for Android. This is an incentive to get Android users to try out their version of an app store marketplace to compete with the one Google provides on all Android devices.
The link I clicked from Amazon.com can be seen above – obviously throwing a ton of promotion into the Amazon App Store. Its a smart play and got me using their app store daily as I have downloaded apps that are $.99, $1.99, and $1.99 respectively each day since I started using it. At first glance this seems unsustainable – but like many things its all about the details.
I wonder how long it would take before they ran out of app developers that would want to increase their userbase by giving away their app free for one whole day to Amazon App Store users? With 365 days in a year I would say they could continue this promotion for awhile.
Overall, I love having more choices. The Amazon App store is smartly tied to my Amazon credentials so my credit card info is already on file. I have seen the layout, update structure, and device switching abilities of this new flavor of an App Store and its been great.
I think consumers win when there are more choices, and app developers should have multiple conduits of distribution. It would not surprise me if there were paid components of the Amazon App store coming soon, integrated with the typical commerce portal of Amazon.com.
App developers care about downloads, purchases, and usage. Anything that allows them to distribute the same binary to get more of any of those three is a win.