Analytics for Email
I want the equivalent of Google Analytics for my inbox. I know there are tons startups working on the email inbox and analytics solution – but none that focus on just stats that I know of. There is Xobni, Etacts, Rapportive, Gist, and now even Gmail has Gmail Priority Inbox.
None of these solve for the analytics problem.
I want the following legend – or something similar
Visits = Emails
Pageviews = Threads
Pages/Visit = Threads/Emails
Bounce Rate = Emails never returned
Return Rate = Emails answered back
Avg. time on Site = Average time spent per email
New visits = % of emails from people who have never emailed me before
Previous emails = % of emails from people who have emailed me before
Thats just the first page of Google Analytics! (The items in bold are the inverse of some functions and do not currently have a GA equivalent.)
Some of the other sections that you could continue the same exercise with are Top Content for things like common subjects, common themes and words, and even attachements.
Goals would be the equivalent of how quickly you answer back emails and when you are most productive. You could set your own “conversion funnels” which could be things like:
“How fast do I answer New Emails”
or
“How fast do I answer emails with folks I previously emailed with”
I recognize this level of data granularity is probably not interesting to most, but it would be very cool to start being able to see this data and optimize towards your own personal goals.
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