I was emailed an interesting initiative today about Google and Wharton (highlighting their new site on YouTube) showing interesting speakers discussing the current and future state of media and advertising as well as some handy tools.
In their own words:
Google and the Wharton School’s Future of Advertising Project are partnering to create, “Fast. Forward”, a first-of-its kind online destination for marketing and advertising. The YouTube channel is designed to be the most current, compelling, convenient and credible site for the latest thinking on an industry in the midst of complex transformation.
Below is an example video from the showcase discussing the importance of experimenting in new areas of advertising from John Gerzema, Chief Insights Officer, Young & Rubicam.
You can checkout the Fast Forward Channel directly.
There are some great tools and features buried behind some flash navigation so I cannot link directly here but you can find them quickly on the site. It is great to be able to sort by topic, company, and category as well.
I think this is a great project and look forward to following it – I just wish they allowed some of the typical easy “embed” features of regular youtube videos and deep linking.