This blog continues to be an experiment in learning about Marketing and Technology. Since its inception I have tried out new features, ideas, and mediums to interact with and build a community.
Today I am happy to announce my latest experiment showing off a re-marketing technology by MediaMath. I got the chance to meet CEO Joe Zawadzki last year and came away impressed with the next generation agency platform business he has built. Recently I got the opportunity to show off exactly how their technology works by running a 120×600 banner here on Marketing.fm. You can learn about the MediaMath Technology on the site.
The goal of this experiment is to show off exactly how MediaMath remarketing works to current and future clients, and hopefully get some engaged interactive media folks involved in the conversation here.
In the interest of full disclosure it should be made clear that I will not be making any money from this project, or will I be paying anything for it. It really is just a great way for Joe and his team to show off what they have built on a live site, and put my own blog in front of a new audience.
To see the technology in action you may need a demo from their team.
The gist of it is that once you come to an advertisers website and navigate away, you may come across ads for the original pages product or services on MediaMath’s affiliated publishers sites. This gives the advertiser the power to remarket to a user that has some interest in their brand, shown by visiting their site.
Overall I think this is a good thing for people looking to get relevant messages in front of them, and good for advertisers looking to get the best ROI.
In a complex world of ad networks, increasing accountability, and the need to optimize campaigns MediaMath is trying to make sense of it all.Advertising, Business, Internet marketing, Marketing, MediaMath