Skip to content

Eric Friedman

  • Home
  • Fractional COO & Coaching
  • About

Analytics Matters

June 30, 2009 by Eric Friedman

Analytics matters today, just like it did yesterday, last year, and 5 years ago. In fact, it has always mattered.

People, projects, companies, and teams tend for forget the importance of analytics from the earliest stages of a product or service. Its free!

If you havn’t done so, go drop in free Google Analytics code to your website today.

It accomplishes a few things well and allows for accountability and facts in a world where it is needed most.

1. It lets possible investors wrap their head around the idea and traction
2. It allows monetization strategies to form based on usage trends
3. It focuses features and solutions to where heavy traffic is vs. what people say they want
4. It allows you to iterate on something that is a current pain point
5. It shows you the ebb and flow of transactions throughout your site
6. It shows bottlenecks and areas that need optimization
7. It shows sales and conversion funnel metrics to tie advertising to ROI
8. It presents users with relevant and actionable data if you choose to surface it back to them
9. It emphasizes what is working and with is not
10. It allows decisions to be made based on facts vs fiction

I started writing details about each, but a short top 10 list accomplishes my thoughts on analytics well.

You may not be “public facing” or feel analytics is not “mission critical” or throw any other cliche out, but I cannot think of a solid reason why you wouldn’t want to be tracking everything from day 0. Keep your stats private if you want, but make sure you are collecting them in the first place.

There is no such thing as back tracking stats you didn’t collect.

Related articles by Zemanta
  • Download the New Google Analytics Desktop Wallpapers!! (tipsblogger.com)
  • Import your Google Analytics Goals into AdWords and use them with Conversion Optimizer (adwords.blogspot.com)
Reblog this post [with Zemanta]

Related

Tags: google, Google Analytics, ROI

Post navigation

Previous Post:

How I manage my time

Next Post:

MediaMath + Marketing.fm

Search

Subscribe via email

Recent Posts

  • Tapestry.so – No code project breakdown of time, costs, and a guide for others
  • What does this make possible?
  • Tapestry – Weaving Stronger Co-Founder Partnerships
  • SOS Shiny Object Syndrome
  • 2021 Predictions

Top Posts

  • Quiet Giants
    Quiet Giants
  • Combat Ineffective
    Combat Ineffective
  • Must Go Faster
    Must Go Faster
  • Predictions for 2020 and the decade ahead
    Predictions for 2020 and the decade ahead
  • Tapestry.so - No code project breakdown of time, costs, and a guide for others
    Tapestry.so - No code project breakdown of time, costs, and a guide for others
  • Interview: Anders Hjorth - SES 2008: San Jose
    Interview: Anders Hjorth - SES 2008: San Jose
  • An Advisor Equity and Advisor Pool Breakdown
    An Advisor Equity and Advisor Pool Breakdown
  • Expa Labs - Some Lessons Learned
    Expa Labs - Some Lessons Learned

Follow me on Twitter

My Tweets

Projects

  • Building The Machine
  • DoBlu.com
  • Eat.ly
  • Multiplayergames.com
Thoughts from Eric Friedman