The main takeaway for me over the course of the half day event was that quality over volume wins every time. Many campaigns have an ability to gain a large share of voice simply by throwing media dollars at traditional channels to try to capture market share, but this strategy is quickly fading.
The day was structured beginning with opening remarks by Fred Wilson, and John Borthwick of Betaworks as a primer to how companies in this space are viewed by those that provide capital for them to grow. This was followed by a number of case studies showing the
Seth’s opening presentation:
No amount of noise will change perception of a product or service and the only way to influence reality is to devote your time towards quality. There were many great case studies from this days events that I am sure are available on the web.