Move technology to invisibility
Move technology to invisibility
This is a quote from Kevin Kelly in his book The New Rules for the New Economy in which he goes on to explain:
Computer technology is undergoing the same disappearance. If the information revolution succeeds, the standalone desktop computer will eventually vanish. Its chips, its lines of connection, even its visual interfaces will submerge into our environment until we are no longer conscious of their presence (except when they fail). As the network age matures, we’ll know that chips and glass fibers have succeeded only when we forget them. Since the measure of a technology’s success is how invisible it becomes, the best long-term strategy is to develop products and services that can be ignored.
This is the true definition technology being “successful” in which is truly disappears.
I believe this is exactly what Google is trying to do by building a social network that is there when you need it and not when you don’t.
When I speak to my sister who works in PR about joining a social network or a new service – she says “forget it” as jobs, tasks, and communication is getting accomplished elsewhere without the help of yet another online service (Y.A.O.S.). The real benefit comes from the networks she is already a part of that add functions that do similar tasks as these new shiny services, but she never has to signup for something new or learn a new system.
- Image via CrunchBase
This is the power of Facebook Connect – adding new functionality onto an already established identity and surfacing tools you need that are tailored to you, exactly when you need them.
Technology and computing cycles will become like infrastructure that is taken for granted in the US today. More machines will have computing abilities and connectivity to not only prolong their life due to software updates, but also be more useful due to connections to your already established persona or account.
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