Momofuku Ko – Worth it

Momofuku Ko Menu

I was lucky enough to get to go to Momofuku Ko this evening for my birthday invited by Jessica. I have written about Momofuku Ko before and how their unique reservation system and scarce offering has been a huge help to them and demand to go to this restaurant. For those not interested in this subject…some breaking Momofuku Ko news at the bottom of this post.

Momofuku Ko Logo.

For those of you that do not know Momofuku Ko is a restaurant in NYC that only takes reservations via the web (how very annoying 2.0 of them) and is a great dining experience based on the scarcity of those who actually get to go there. I admit being caught up in the hype and trying to login a few times to get a reservation, but gave up soon after. I was lucky enough however to get the chance to go and it was definitely worth it.

Fine dining, great atmosphere, and excellent food made for an all around great evening. I do not claim to be a foodie blogger, but I will say that the pairings we had with each course were amazing, and I have included a few pictures below.


Momofuku Ko does not actually allow pictures, something I found out halfway through our meal, as it can distract from the experience if flashes are going off. Luckily I had my camera phone, sans flash, so I was able to snap a few pics before hearing about this rule without bothering anybody.


So what does this all have to do with Marketing and Technology? Well, not too much but I feel that a good online reservation system warrants a good post at


Rumor has it that Momofuku Ko will soon be open for lunch!

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