I recently saw this billboard while driving along the Grand Central Parkway headed home into Manhattan.:
It reads “THE ALGORITHM IS IN JERSEY” (caps are theirs not mine).
I had an idea from working in search marketing what the ad was for but to verify I went and searched on Google for it: http://www.google.com/search?hl=en&q=THE+ALGORITHM+IS+IN+JERSEY&btnG=Google+Search
You can tell by the ad that Ask.com is running that the ad is theirs…although this is not clearly defined.
Then I searched for the same query on Ask.com:
Checkout the results! Its almost unbelievable that Ask would not be running at least something on their site explaining to people what the ad is about. Perhaps the fact that someone is on Ask.com to begin with implies they don’t need to send this message? I disagree. Google runs ads for itself on its own pages all the time. Ask.com should at least be clarifying what the ad is about and explain it to those that have no idea.
Am I the target for this ad? Clearly not. But it is clear that searching for the main tag line of your ad should show up within your own results…
[tags] the algorithm is in Jersey, ask.com, Google, online advertising, marketing.fm [/tags]