Upon traveling for the Youth Marketing Conference we connected through the ATL airport. Given the topic of the day – advertising – I happened to notice an overall lack of it while traveling between connecting gates. Specifically between terminals A and B while traveling on foot (as opposed to the fast rail system) I noticed that along the flatscalator (not a word – but its my name for those horizontal people transports) there were no ads to be found. Some of the area did appear to be under construction but I was thinking to myself while looking at the baron walls, “where are all the ads?!?”.
This may be a side effect from living in Manhattan where everything is plastered with ads, but I still felt it was a lost opportunity. Instead of being bothered by the latest business travel related ads that would not be targeted to me anyways, I was confronted with a 70’s style semi-stucco wall that looked in need of an upgrade.
The nice thing about advertising in these situations is that they can keep an area up to date and fresh because of the need for the advertiser to be in a clean and new environment. This would be the perfect place for a semi-captive audience traveling between gates.
This whole post is a little funny because I have never really found myself asking for ads…
[tags] ATL, Atlanta airport, airport advertising, marketing.fm, marketing, advertising [/tags]