Marketing Podcast #5 – Interview with Jim Scheinman of

Welcome back to another Marketing Podcast at

Marketing Podcast
Marketing Podcast

In episode 5 we discuss social networking site Bebo with Jim Scheinman, VP of Business Development & Sales.

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Show Notes:

We spoke with Jim about his upcoming presentation at the Youth Marketing Conference March 25th – 28th 2007, and we covered the following topics:

What is
What is “engagement marketing”?
What sort of campaigns have run successfully on
What is the future of the banner ad, now that interactive marketing is becoming so effective within social networks?
How has evangelizing social networking changed over the past 2-3 years?
What is next for Bebo?

[tags] social networking, bebo,, Jim Scheinman, podcast, youth marketing, marketing podcast, engagement marketing [/tags]