Eric and I will be attending the 2007 Youth Marketing Conference in Huntington Beach, CA, March 26-28. As a prelude to our live coverage of the event, Marketing.fm will be interviewing keynote speakers & workshop participants in our weekly podcast (be sure to check out the latest podcast with Doug Palladini, VP of Marketing at Vans).
As marketing professionals strive to find new, engaging vehicles to reach consumers, youth marketing has proved to be the leader in new media and innovation. I’m especially excited for this conference because youth marketing offers us a glimpse of the future. We are experiencing a generational shift in media consumption and it is imperative that marketers embrace new technology and media. According to Jeff Dickey of Mediaweek:
Gen X, Gen Y and other emerging decision-makers cannot be “wished” back into a 50-year-old media world no longer relevant to their personalities, lifestyles or interests. Using traditional media to reach today’s new decision-makers is as appropriate as thinking one’s dusted leisure suit still has some wear in it. Companies have little choice but to ditch the leisure suit and plunge warily into new venues.
While this may seem daunting, new technologies also present a tremendous opportunity for improvement. While consumers may seem harder to find, new media is far more measurable, economically accountable and therefore better. Brands may have more venues for creativity and ad placement however, the John Wannamaker notion of “50% of all advertising is lost, I just don’t know which 50%” is likely to be less and less relevant.
Stay tuned to Marketing.fm and the Marketing.fm podcast for the latest trends, news and coverage in marketing.
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[tags] youth marketing, marketing.fm, marketing podcasts, john wannamaker, mediaweek, Youth marketing conference [/tags]