HBO Deadwood Advertising: Virtual Poker in The Saloon

HBO marketing is once again offering a cool, viral, and interactive website to promote the premiere of the original western drama Deadwood. Visitors to the site can play poker in a virtual saloon with the cast of the show.

Similar to the recent interactive “Interview with Ari” promotion for the premiere of Entourage, the Deadwood poker game will likely appeal to both fans of the show and new viewers via word-of mouth. Thumbs up to HBO for developing creative, entertaining and successful marketing campagins.

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[tags] HBO, Deadwood, Interactive Advertising, Marketing.fm [/tags]