TV Guide has done an impressive job keeping up with technology over the years and they’ve come a long way from that little guide on the coffee table. There still is a TV Guide magazine but it profiles new shows and specials with more photos and an aesthetic barely reminiscent of the old pocket-sized book. There is also a TV Guide channel which despite the shift to digital cable (and therefore an on screen, interactive guide that one can click through), remains a surprisingly popular destination – it offers previews and program recommendations.
Even more impressively though, TV Guide Mobile is one of the leaders in shortform mobile content via cellualr phones. One can also access a complete television listing. Perhaps in the near future, TV Guide will somehow pair up with TiVo on the go or enable remote DVR programming too.
[tags] tv guide, tv guide mobile, dvr, tivo to go, blogs, new media, shortform content, marketing.fm [/tags]