Have you ever been to a Chipotle Restaurant in New York City during lunch hour? There are literally lines out the door – even in the winter. It can be very discouraging. Yesterday I decided to check out www.chipotle.com and I was pleasantly surprised by a fun, interactive website.
Within two minutes I easily became a registered user. I was not necessarily planning to eat Chipotle for lunch but the website got me in the mood. I had so much fun designing my burrito online and better yet, I was able to skip the entire line when I picked it up. Just like the burrito-making station at the store, Chipotle.com offers a virtual burrito-bar, complete with voice interaction. You can even add more or less of one ingredient. I was hooked.
The next day I told all my co-workers about the website and went back again. When I signed in, Chipotle.com asked me, “Would you like the usual Lee?” It was both easy and fantastic.
This type of interactive and enjoyable customer experience should be a necessity for all products and brands.
[tags] chipotle, chipotle.com, interactive, burrito, advertsing, marketin.fm, marketing, online marketing, interactive burrito, [/tags]