NAI and its affiliates now allow consumers to opt-out of targeted advertisements by choosing their settings. To be honest I am not sure how long this has been around – but its new to me.
Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your Web preferences and usage patterns.
I think this really is an amazing initiative by each of the affiliate companies to allow such an action. In a world filled with copfight problems, opt-inopt-out email nightmares, spam, concentration on targeted ads, and an overall focus on ROI – NAI has taken a bold step in empowering the web user. I can probably say with some confidence that most Internet users will not “opt-out” let alone even find their way to the Network Advertising Initiative website, but the fact that the option exists is comforting.
To be honest after reading through the terms and ramifications of shutting off my targetted ads , I decided not to opt-out at all. One scary bit of info was that I did in fact have active cookies from all the ad networks in question. (which is no real surprise as they cover a large majority of major Internet properties – many of which I frequent)
So as a tidbit for our readers please take a moment to:
1. Opt-out and cancel out ads that are targeted specifically to what the ad networks feel are right for your “demographic” or whatever personal information they have collected and are running inventory against. Basically still recieves ads – randomly.
2. opt-in and continue to recieve advertising that will be there anyways – only now the ad networks will try a futile attempt to entice you with ads that are more relevant to YOU.
[tags] NAI, National Advertising Initiative, Dart, advertising.com, marketing.fm, interactive advertising, opt out, cookies, doubleclick, online marketing, empowering the web user [/tags]