Business Development Outreach

A friend recently asked for an introduction to a senior executive at a large organization in the hopes of partnering with them. His company has some new products and services …
Eric Friedman January 24, 2019
Read More

A Sea of Sameness

Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups.   As …
Eric Friedman October 26, 2018
Read More

3 Wide 3 Deep

Often in sales you are dealing with a single individual within an organization. They are your main point of contact, the person in your CRM, and your champion to get …
Eric Friedman September 12, 2018
Read More

Team Offsite Values Exercise

Values are an important part of hiring and team building, but hard to justify the time to create them. This is a framework I have used with early stage teams …
Eric Friedman September 11, 2018
Read More

Algorithmic Lock In Effects

I view companies and entrepreneurs through my own lens, and have been developing my investment thesis for some time. Recently I have been thinking more about the software (vs. the …
Eric Friedman March 7, 2018
Read More

Focus

Coming to the end of the last year with so many meetings, I wanted to make focus one of my themes for 2018. One easy way to do this is to …
Eric Friedman January 5, 2018
Read More

Must Go Faster

The only startup analogy I like to make is to the real life Tyrannosaurus Rex – a giant carnivore, awesomely represented in Jurassic Park running after Jeff Goldblum and co. In …
Eric Friedman January 3, 2018
Read More