Louis Vuitton put up what I believe is their first video ad called Louis Vuitton Journeys (embedded below – feed readers click through to view) The overall message is “Where will life take you?” along with many other cliché lines like the ones from the end of the video shown below… Does the person create [...]
All posts tagged tv
HBO TV Online
Nearly all of the major television networks now offer access to digital video content via the web or iTunes. There is no doubt that online promotion to tv shows has become an essential ingredient to entertainment marketing. For example, NBC’s ratings for the Office improved significantly with the advent of episodes on iTunes, and clips [...]
Posted by Lee on March 13, 2007
http://www.ericgfriedman.com/2007/03/13/hbo-tv-online/
State of the TV Industry: Part II
(This article is Part II which started with The State of the TV Industry: Part I) Let’s talk about direct marketing and how it will affect the ad industry using an integrated internet/television platform. At CES, Bill Gates spoke about the capabilities of Windows Vista on your TV viewing experience: “TV is, of course, a [...]
Posted by Adam on March 5, 2007
http://www.ericgfriedman.com/2007/03/05/state-of-the-tv-industry-part-ii/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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