Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs upthumbs down and emoticon faces to more advanced methods. A [...]
All posts tagged Social Media
Sentiment Analysis
Posted by Eric Friedman on September 3, 2009
http://www.ericgfriedman.com/2009/09/03/sentiment-analysis/
Outreach, PR firms, and Blogging
Posted in Interactive Advertising
Image by Getty Images via Daylife Since starting this blog I have been getting an increasing amount of PR firms pitching various products, promotions, companies, and more. My information is easy enough to obtain, or you can even fill out a form and I like being this reachable. Lately it seems that the quality of [...]
Posted by Eric Friedman on August 27, 2009
http://www.ericgfriedman.com/2009/08/27/outreach-pr-firms-and-blogging/
Quality over Volume
I recently went to a discussion in NYC called Social Media Bootcamp which was put on by Seth Goldstein of SocialMedia.com I am bit late to posting – but nonetheless my thoughts are below. The main takeaway for me over the course of the half day event was that quality over volume wins every time. [...]
Posted by Eric Friedman on June 17, 2009
http://www.ericgfriedman.com/2009/06/17/quality-over-volume/
Social Media Cleanup
Posted in Marketing.fm, Technology
Last year I posted about Social Media Spring Cleaning in which I explained that every so often you need to clean out your social media accounts. In an effort to stick with the same question set here they are: Are you using all your profiles? Everyday? Every Week? Every Month? Are you gaining the original [...]
Posted by Eric Friedman on June 13, 2009
http://www.ericgfriedman.com/2009/06/13/social-media-cleanup/
Copy and Paste is the best Social Media Tool
I believe that copy and paste is the best Social Media (or cut and paste) tool that is available today. The simple act of a few key strokes can generate more viewsactionsclicks that just about any other method or distribution strategy. (I knew someone had come to this realization before me and with a quick [...]
Posted by Eric Friedman on April 22, 2009
http://www.ericgfriedman.com/2009/04/22/copy-and-paste-is-the-best-social-media-tool/
How to get new customers: Communicate
AdAge recently published a story called Six Ways Ad Agencies Are Reeling in New Business Now from Rupal Parekh In it they describe 6 ways you can get new customers (as an ad agency) which really speak volumes about any organization whether you are an ad agency or a simply trying to sell a product. [...]
Posted by Eric Friedman on March 24, 2009
http://www.ericgfriedman.com/2009/03/24/how-to-get-new-customers-communicate/
Managing Social Networking – Ping.fm and RSS
Guest post by Josh Whitford of Unconventional Marketing Image by luc legay via Flickr As the social media scene unfolds there is now more opportunity than ever to join a variety of social networking sites like Facebook, Twitter, MySpace, WordPress and so on. The problem now more than anything is having the ability to manage [...]
Posted by Eric Friedman on November 18, 2008
http://www.ericgfriedman.com/2008/11/18/managing-social-networking-pingfm-and-rss/
Interview: Bill Hunt – SES 2008: San Jose
Bill Hunt is the CEO of Global Strategies, and will be speaking at the keynote round table discussion Why does search get credit for everything? He is speaking on the same panel as Randy Peterson, recently interviewed here. You are participating in a keynote roundtable this year at the SES 2008 show in San Jose [...]
Posted by Eric Friedman on August 4, 2008
http://www.ericgfriedman.com/2008/08/04/interview-bill-hunt-ses-2008-san-jose/
Spring Social Media Spring Cleaning
Posted in Marketing.fm, Social Media
Tagged Social Media, Social Media Marketing
Its time to clean out your social media profiles. A lot of people have been buzzing about what they are doing with their profiles such as Hugh MacLeod deleting his twitter account, and Andrew Baron putting his Twitter account up for sale (as written about by Chris Brogan). Which you can see the ebay auction [...]
Posted by Eric Friedman on April 14, 2008
http://www.ericgfriedman.com/2008/04/14/spring-social-media-spring-cleaning/
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