Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs upthumbs down and emoticon faces to more advanced methods. A [...]
All posts tagged Marketing
MediaMath + Marketing.fm
Image via CrunchBase This blog continues to be an experiment in learning about Marketing and Technology. Since its inception I have tried out new features, ideas, and mediums to interact with and build a community. Today I am happy to announce my latest experiment showing off a re-marketing technology by MediaMath. I got the chance [...]
Posted by Eric Friedman on July 1, 2009
http://www.ericgfriedman.com/2009/07/01/media-math-marketing-fm/
I Don’t Know
Saying “I don’t know” can be one of the smartest, empowering, and most liberating things you can say during a pivotal point in any meeting. As I feel I have enough meetings (lifetime) under my belt to begin to comment on what works and what doesn’t – nothing glaringly stands out like the power of [...]
Posted by Eric Friedman on April 28, 2009
http://www.ericgfriedman.com/2009/04/28/i-dont-know/
Tribes: We Need You to Lead Us
Book cover via Amazon I finished reading Tribes We Need You to Lead Us by Seth Godin over the weekend and it was great. I also became an early member of his social network formed around the book Triiibes by purchasing an early copy of the book. This book represents a quick and bite sized [...]
Posted by Eric Friedman on October 28, 2008
http://www.ericgfriedman.com/2008/10/28/tribes-we-need-you-to-lead-us/
My thoughts online
Image by websuccessdiva via Flickr For some time many people have come to know this blog as the place to find my thoughts and rants online. As the main topic of this blog has become Marketing and Technology it is not always the best place for all my thoughts and links I want to share. [...]
Posted by Eric Friedman on October 25, 2008
http://www.ericgfriedman.com/2008/10/25/my-thoughts-online/
Is your product word of mouth ready?
A lot of people begin conversations with their friends with “I am on the market for _____ ” and it got me thinking about word of mouth marketing. I personally am on the market for an HDTV and looking at all the options. (Opinions are welcomed but more on that later.) This phrase got me [...]
Posted by Eric Friedman on December 28, 2007
http://www.ericgfriedman.com/2007/12/28/is-your-product-word-of-mouth-ready/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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