Image via CrunchBase Most people think that a cookie is a delicious treat – not a file on your computer that tracks where you have been, what you are doing, and other attributes about you. Behavior is what you do – not something quantified in a profile. That is why with the recent announcement by [...]
All posts tagged behavioral targeting
Relevancy in advertising (not cookies or behavior)
Posted by Eric Friedman on March 25, 2009
http://www.ericgfriedman.com/2009/03/25/relevancy-in-advertising-not-cookies-or-behavior/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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