Image via Wikipedia I have been thinking about naming conventions for products and services lately and how user behavior should influence these decisions. As more services, products, people, and ideas come online – search engines try to help users find this data by surfacing these web pages after someone queries the engine. As you go [...]
All posts tagged Audi
Behavior, naming, and the Streets of Tomorrow
Posted by Eric Friedman on April 27, 2009
http://www.ericgfriedman.com/2009/04/27/behavior-naming-and-the-streets-of-tomorrow/
BMW vs. Audi
As you may know – I love it when brands talk to each other in public or out in the open. I recently found another great example at 37 Signals in which Audi posted an outdoor out of home billboard and a local BMW dealer responded with their own message. (source) It seems like game [...]
Posted by Eric Friedman on April 18, 2009
http://www.ericgfriedman.com/2009/04/18/bmw-vs-audi/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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