While browsing the web today I was hit by a banner ad powered by Criteo for Zappos. They are using my previous browsing history to target Zappos products I may be interested in. This technology, called retargeting, has been around for a while but I have never been presented with a link at the bottom [...]
All posts tagged Advertising
Retargeting? Yes please.
Posted by Eric Friedman on July 19, 2010
http://www.ericgfriedman.com/2010/07/19/retargeting-yes-please/
Paid Search FTW
Image by naughty architect via Flickr Over the weekend I was out on Long Island and in need of a home service provider, specifically an exterminator. I setup an appointment and quickly realized my problem was “wildlife” and not “vermin” and needed a new provider. I was told to check the “phone book” and look [...]
Posted by Eric Friedman on April 5, 2010
http://www.ericgfriedman.com/2010/04/05/paid-search-ftw/
MediaMath + Marketing.fm
Image via CrunchBase This blog continues to be an experiment in learning about Marketing and Technology. Since its inception I have tried out new features, ideas, and mediums to interact with and build a community. Today I am happy to announce my latest experiment showing off a re-marketing technology by MediaMath. I got the chance [...]
Posted by Eric Friedman on July 1, 2009
http://www.ericgfriedman.com/2009/07/01/media-math-marketing-fm/
Empty Space? Advertise!
When you can’t get a commercial tenant for your street level space it makes sense to get some revenue and it seems more empty stores are turning to out of home advertising. My friend Dave recently shared a NYTimes article documenting many storefronts that are renting out their windows for ads. Since the NYTimes requires [...]
Posted by Eric Friedman on May 13, 2009
http://www.ericgfriedman.com/2009/05/13/empty-space-advertise/
Products showing up in Google Search ads
I just noticed a drop down box near a Google SEM ad tonight that I have not seen before. It could be an old feature, but I have not seen it in the wild. I did some more searches and found the below screen shot showing NewEgg displaying multiple items that technically match my query: [...]
Posted by Eric Friedman on February 3, 2009
http://www.ericgfriedman.com/2009/02/03/products-showing-up-in-google-search-ads/
Pass on the savings – advertising on pizza boxes
Home Depot is now advertising on pizza boxes in NYC. Where are the savings for the customer? I bet that they are not only paying for the boxes but also paying a CPM (PPM?) for the boxes sold or total used. Definitely an interesting thing to see and I wonder where else this is happening.
Posted by Eric Friedman on October 17, 2008
http://www.ericgfriedman.com/2008/10/17/pass-on-the-savings-advertising-on-pizza-boxes/
Online Advertising – Boon or Bust?
What is going to happen to online advertising in 2009? It is a question on many peoples minds as many business prepare for an unprecedented time in the economy. Some are predicting a nuclear winter for online advertising while others are hoping things will continue to grow. There is no doubt that online advertising provides [...]
Posted by Eric Friedman on October 4, 2008
http://www.ericgfriedman.com/2008/10/04/online-advertising-boon-or-bust/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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