Setting up a custom short domain name

I have been wanting to setup my own custom short URL for awhile and finally got around to setting up  I was inspired by Mark Suster who uses  The process was simple; purchase your own short domain name and connect it to a short link service.  My service of choice is, which allows you to do this for free and provides great stats – here is an example:

Logging into, navigate to settings>advanced and add your own custom domain.


Screenshot 2013-11-14 21.06.41


Next, login to your registrar, and navigate to the settings of that domain.  Mine looks like the image below, but yours may look different depending on where you purchased your domain from.  Once you are in, change the A record for your domain to the suggestion IP from  Its a quick change that should happen right away, followed by confirming this step in your advanced settings tab.

Screenshot 2013-11-14 21.07.54

Once the DNS records have been updated, will display that your new short domain is ready for use.

Screenshot 2013-11-14 21.11.54I have written before about how I share content online, and this fits that workflow very well.  BufferApp, which I use to share most things, picks up my new custom domain via and subsequently shares it across each of my networks.  My new short URL is alive!

Its actually unclear to me whether or not this will have any impact on engagement with things I share, but its a fun experiment I have wanted to do for a long time.  So if you see an link around the web, now you know!


9.4 years on gmail

An email project out of MIT shows you an interesting breakdown of your email usage.  You have to authorize your gmail account, but you can delete all data once you are done.

It turns out I have been using gmail for 9.4 years and have somewhere in the neighborhood of 10,000 emails per year.  Below is a snapshot of what my gmail graph looks like.  This image removes names, but you can clearly see the nodes I interact with that are grouped together.  Some are friend groups, family, work, projects, basically all the different groups that I interact with.  It was also interesting to see the silo groups that I either didn’t email with anyone else (ever) or simply emailed with them years prior.



I like this type of analysis a lot because its the first time I have been able to look back at a decade of gmail usage.

If you are really interested in seeing activity, you can checkout the Account Activity Beta from Google.  It shows you a breakdown of ALL your google information including emails, calendars, YouTube videos watched, google searches, location data – basically everything.  I like quantifying my personal and work emails to see the flow of communication.  It is interesting to see patterns when traveling, during major working milestones, or just in general.


Refresh App – know more about your next meeting


I found an interesting app recently called Refresh that shows you interesting insights into the person you are about to meet with based on a calendar sync.

Refresh works like rapportive in gmail (for those that use it) leveraging a persons emails address to show you insights about them.  It notifies you before a meeting a gives a “dossier” about the people in the calendar invite.

By giving access to your calendar and synching social networks, Refresh summarizes important information in a digestible format. I met up with my friend David Fraga recently and he agreed to let me post the example above.

The app shows a quick view of the person, their photo, job, title and other info.  It shows you common people you might both know, their interests, and other tidbits from their social graph that may be helpful.  Some may find this intrusive, but its just automating information that I could freely capture if I spent the time.

Some of the more helpful modules show articles that person was mentioned in, current stock price, and my personal favorite – stock price when the person joined the company!

I think it’s only a matter of time before this social data it tied into your main calendar, but for now this is a great way for sales folks to get great insights into the next person they are meeting with.


Be a culture that asks questions

Over the past few months many new folks have joined my team (sales & revenue). I keep reminding others that have been around awhile that being open to questions in the early days of someone starting sets the tone for the future. I ask that new folks to ask as many questions as possible, and anyone should feel free to answer. Doing so encourages a culture that asks questions and communicates.

When learning something new (like our entire operation) it’s clear there will be tons of information and new things to tackle. Asking questions gets someone comfortable communicating with the team. Questions also give other team members a chance to recite back what they know, which is a great way to solidify their own understanding. There is a strong correlation between how well you know a topic and your ability to teach it to someone else.

It’s not fun when you don’t know the answer to something and are afraid to ask. I try to avoid that scenario by reminding people what it was like when they started and how they felt.

Having a culture that asks questions also ensures that when something doesnt make sense nobody is afraid to talk about it. Things like “this isn’t supposed to work this way” Or “What if it did this intstead?” It’s ok to challenge the status quo and always strive to be better. This of course must be balanced properly with the right management in place that helps everyone keep their eye on the RIGHT ball. These types of questions lead to better products and better experiences.

When the going gets tough, it’s better to be surrounded by people you trust and are not afraid to ask for help. It also encourages people to be open and honest when mistakes are made (hey we are all human) and therefore means they will be surfaced and fixed faster.

So, be a culture that asks questions.


SaaS on my mind

I have had SaaS on my mind for quite awhile.  I have been slow to write my thoughts here, but after some recent conversations I thought I would pick things back up again.  You see, in going through my “sandbox projects” it was interesting to see that I have tried a few different business models in the past; consulting/development (Dogsly/TodaysKicks), advertising on and Multiplayergames.comconsulting, and of course subscription (  Yes the last one was a joke, but I still learned a lot!

For those that do not know, SaaS stands for Software As A Service – which is another way of saying a subscription web service.  Typically these services present some kind of utility via a web app or online software that is provided in a freemium model.  Many SaaS offerings have a monthly subscription plan behind them.

Since the early days of the Internet, charging a monthly subscription fee to users is a way to ensure revenue for a product or offering from the start.  Its also a way of quickly quantifying the value of a customer.  Some early stage companies shy away from charging, at least at first in favor of growing their network.

For me the appeal of these types of businesses are  very simple; you are either a customer or you are not.  

This is a binary outcome for every person.  The idea that someone can sign up for a trial, see if the service provides value, then decide if they want to pay a monthly subscription rate is a very clean way to measure the effectiveness of the product.  It is also a great way to quantify the value of customers you can send to the top of the conversion funnel (those that sign up for the trial).

Trying out a business model is of course not a reason to build something, but when I came across a recent problem that was being experienced by companies both big and small, I recognized a solution that I could provide that just happened to by in the form of a software as a service web app.  I became so passionate about solving this pain for early stage companies that I have spent the past few months figuring out the best solution.

Any project I have launched to date has been a challenge for me and allowed me to learn new things, and this one is definitely the most ambitious yet.  Exciting things ahead!



Nestio – Solving Renting

As anyone who has spent time living in New York will tell you, renting an apartment can be one of the most complicated, confusing, and mentally painful processes you can go through.  Thats why two years ago when I started working with the NY Tech Stars program as a mentor, I immediately connected with the Nestio team.  Led by their CEO, Caren Maio, they are building a better way to get correct data from landlords and owners to brokers and renters.  Today, they launched a new service to better help brokers and owners manage listings.  The graphic below describes their offering best; solving the problem of incorrect information that exists between landlords and brokers and the renters.

Screen Shot 2013-06-19 at 10.39.58 AM

Instead of relying on poor source data for listings, such as email blasts, faxes, outdated spreadsheets and the like – Nestio provides a way for owners to enter their information directly into the Nestio platform.  This in turn gets the right information into the hands of brokers, which can then rent to consumers faster.  The ecosystem improvements that Nestio are bringing to market are exactly what the Manhattan rental market needs.  Today, trying to find an apartment can lead you down many paths where is difficult to find out if a place is even available. is becoming the central database for all listing information, directly from the sources (owners!).

The best part about working with this team has been watching them execute.  Its one thing to say you are going to solve the NYC real estate markets problems, and quite another to deliver.  Over the past year I have watched Caren and co. systematically build up a huge database of owners, brokers, and renters creating the right ecosystem to thrive.  Now, owners are spreading the word about the time savings and headache avoidance Nestio is bringing them daily.

New York City represents the wild wild west of real estate and it has been a pleasure to watch Nestio tame it.


Have a kitchen cabinet of advisors

Building a Kitchen Cabinet

In the early stages of of an idea, project, or Company it’s very helpful to form a set of people you can lean on and get feedback from. I have heard this called a “kitchen cabinet” of advisors, and I love the name.  I recommend everyone in this early stage form this core group.

I have had early discussions and feedback sessions with entrepreneurs, which sometimes leads to using an early alpha version of a product, service, or app. This leads to further discussions and hopefully I am helpful.  Communicating with real users early is essential to success, and having these discussions with this group is a great way to show progress and get an outside viewpoint.

These folks can lead to advisor roles (formerly), leads in the future, employees, investors, and many more things.  They can also make a great sounding board when you are in need of an outsiders opinion or even need to vent.

Post first demo/pitch/meeting

One of the missed opportunities I see after an initial chat with someone about their idea or prototype is the ability to stay in touch.  Its common curtesy to ask to email questions in the future, or follow up with new versions or information, but I recommend people take it a step further.

When you are done with your coffee meeting/feedback session/demo/pitch – ask if you can add folks to your “stay up to date” list.  This should be a no action item email that comes at most once a month with material changes to your business.  It could be a new version, it could be a new hire, it could be a new demo – something that the person who opted into would want to hear. This is a great way to keep people in the loop, let them unsubscribe if they want, and keep folks up to date on your progress.

There are lots of free ways to manage your list of interested folks such as mailchimp which is a free way to add folks to a subscribed email update list.


Both of the ideas listed above happen in the first few meetings with someone and can lead to much more in the future.  You only get one first impression and you also only get one first demo – make the follow up and time spent worth it for both of you by thinking about what happens next.



Feedburner should retire to Google Analytics

FeedburnerShouldRetireThe writing seems to be on the wall that Feedburner may not continue as we know it today.  With the Feedburner API deprecated, continued feed troubles (twitter account abandoned!), Adsense for feeds gone, and more it seems the service needs to retire.  With the recent shutdown announcement of Google Reader I have no doubt that services like this are on the chopping block.

For the record I am a huge fan of Feedburner.  Back in 2006 I created a Marketing and Advertising blog network (monetized through Feedburner).  I even know that Google used it in pitches to sell into folks to buy ads against touting big subscriber numbers.  Heck, I even got excited when Feedburner crossed the 250,000 feeds mark! I loved this approach as it showed the market size of blogs and their capture of share.  Soon after it was sold to Google and I actually went to work for Union Square Ventures, the firm that invested in Feedburner.

I am not sure how many people actively use Feedburner dashboards, a common metric of success of services, but I doubt its usage numbers are growing.  There are no ways to monetize feeds any longer, and I don’t know of any monetization efforts that involve the Feedburner system (but I could be wrong).  The dashboards themselves and stats seem to be on auto-pilot and have not yet had the facelift that the rest of Google has underwent with the G+ changes and integration.  I also do not see a key integration point into the Google+ ecosystem.

Therefore, after reading the tea leaves here, I think that Google Feedburner should park the entire service under the Google Analytics team.  They are pioneering the way data is looked at, and are doing some very innovative thinking around external data sources.  Its a great home for a service that I am sure is still used by many and could even should some connection points between how people consume content through their RSS feeds.

Many sites still prominently use the Feedburner chicklets to show readership and other quick links.  In a world where Google is trying to get javascript on more pages, perhaps they can leverage their entrenched network of Feedburner users.  This might piss some people off, but being a free service they would have no choice.

I don’t have a G+ button on my site, but if my reader count became a “share” button I could not stop them.

Feedburner was a great web service.  It deserves a retirement under a service that will keep the system up and running.  That is unless web 3.0 is just a monetization wave that takes perfectly good non revenue driving services behind the shed and shoots them…








Rich Snippets in Google

I recently came across information on how to include rich snippets in Google.  This is the art of including meta data or other informative information into the search results that help folks identify what is on a page.  Examples include star ratings, site links, an author image etc…  Here is the official verbiage right from Google on what rich snippets are and how you can work them into your site.  It may not seem like much, and a little vain, but I am learning about some new SEO methods by changing things on my own site which can help in diagnosing other URLs having issues and influencing how I setup my other projects.

I followed some of the steps above, specifically around pointing out my Google+ Eric Friedman profile to Google and after a few weeks finally got a new SERP for Eric Friedman which looks like this;

Eric Friedman

As you can see the SERP is now pulling in my profile pic from G+ alongside my blog and URL info.  Its a great way to semi control your results pages and link more meta data about you around the web together.

As far as I can tell I have not made any other changes, although my results for “Eric Friedman” have gone down dramatically in Google.  It could be because there are more Eric Friedmans out there, including some famous ones as well as some old sites with a lot more “authority” that rank much higher.  As mentioned all this is a little vain, but learning about controlling search results is a good way to keep up on ranking for things you actually care about in the future.


Turning on 2-factor authentication for gmail

I recently turned on 2-factor authentication for my personal Gmail account. I have had it on for my foursquare account for quite some time for security purposes, but I never thought about turning it on for my personal account. After reading this account via Wired of Mat Honan losing almost everything – I decided to take the plunge.

Since I already had 2-factor on for work it was not that complicated to make the switch.

I highly advise getting the Google Authenticator app if you are going to do this as it makes having the codes necessary for logins much easier. The app also handles multiple logins very easily.

The biggest challenge is setting up apps that use your gmail authentication every day. For me these were;

iPhone mail + cal
Browser sync
Browser mail
And a handful of others

Each app that you have authed in the past or need ongoing access to needs an application specific password. This sounds complicated and google does not make the process easy, probably because once its done you never go back to this complex settings area. The benefit is that you can immediately control app specific access to your gmail account.

The truth is that my gmail is essentially a gateway into the rest of my identity. I was amazed at how long I went without two factor authentication for gmail. Along with the typical security controls in place which monitor your account in the background, this is a (in my opinion) a necessary step for anyone that has much of their identity tied to a gmail address.

The added security comes at some time cost as you need a 6 digit pin when you use a new machine to login for the first time. If you have your phone handy with the app you should be all set. You also get the option to print out a set of codes for backup. It’s kind of a nerdy set of your own special codes but worth it if you need them.

All Google related login products will require the 6 digit code – but again its worth it.