All posts in category Television

TBS running in show ads

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by on July 26, 2007  •  Permalink
Posted in Marketing, Marketing.fm, Television, Video

I cannot confirm this but thought it was worth sharing: TODAY… they started doing a “fly by” Ad at the bottom when the Actor for the show walked in with it.. hit a spot on the screen and the show “Paused” mid-joke. [TBS Gone Too Far] I have noticed that there are many more “special [...]

Posted by Eric Friedman on July 26, 2007

http://www.ericgfriedman.com/2007/07/26/tbs-running-in-show-ads/

Jack Bauer Can Save the World. But Can He Save Apple TV?

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by on May 15, 2007  •  Permalink
Posted in Marketing 2.0, Marketing.fm, Technology, Television, Video

I know I have said this before, and I am saying it again. Television is evolving, it’s changing and we all need to be prepared. What I mean is, I consume a majority of my TV content in two ways, neither of which is Live TV. 1) being my DVR (or TiVo) for all you [...]

Posted by Adam on May 15, 2007

http://www.ericgfriedman.com/2007/05/15/jack-bauer-can-save-the-world-but-can-he-save-apple-tv/

Joost – A Closer Look

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by on May 1, 2007  •  Permalink
Posted in Interactive Advertising, Marketing 2.0, Marketing.fm, Television

I have been using the beta version of Joost more and more lately. A recent post from the Advertising Lab got me thinking about Joost again. Recently Adam covered his experience with Joost on Marketing.fm. The improvements that have been made are only matched by the increased content I am finding throughout. The recent addition [...]

Posted by Eric Friedman on May 1, 2007

http://www.ericgfriedman.com/2007/05/01/joost-a-closer-look/

Joost: TV on Steroids

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by on April 17, 2007  •  Permalink
Posted in Advertising, Interactive Advertising, Marketing.fm, Television

Sunday April 8th was a pretty big day for myself and millions of other viewers out there. I know what your all thinking, The Sopranos and Entourage kicked off their respective seasons! But that’s not what I am getting at. Today I received my first Beta copy of Joost! A new Internet TV medium for [...]

Posted by Adam on April 17, 2007

http://www.ericgfriedman.com/2007/04/17/joost-tv-on-steroids/

The Future of Video

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by on April 5, 2007  •  Permalink
Posted in Advertising, Brands, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing Links, Marketing.fm, Technology, Television, Video

The future of video advertising has been getting a lot of press lately. Whether it’s the Google/YouTube copyright issue, NBC & News Corp’s YouTube-rebuttal venture, Google’s plan to serve video advertising through Echostar, or the more general question of: how will video advertising be monetized on the web? Is video pre-roll the answer? Many of [...]

Posted by Lee on April 5, 2007

http://www.ericgfriedman.com/2007/04/05/the-future-of-video/

5 Great ways to reach today’s youth (+1 Bonus)

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by on March 26, 2007  •  Permalink
Posted in Marketing 101, Marketing 2.0, Marketing 2.0 101, Marketing.fm, New Markets, Out of Home, Search, Social Networking, Technology, Television

Attending The Youth Marketing Conference has got me thinking about the best mediums to connect with today’s younger citizens. Below is a list of mediums that offer an effective way of spreading your message to today’s youth. This demographic includes people that are 18-24 years old. Although I do not go into specific psychographic and [...]

Posted by Eric Friedman on March 26, 2007

http://www.ericgfriedman.com/2007/03/26/5-great-mediums-to-reach-today%e2%80%99s-youth-1-bonus/

The “Dish” on Google TV

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by on March 19, 2007  •  Permalink
Posted in Ad Networks, Marketing.fm, Technology, Television

It appears that Google is in talks with the Dish network to begin selling advertising to their customers. We have been tracking the Google Television for awhile, and I recently wrote about how the remnant inventory Google may have across their video ad inventory could rival the size of the current network television audience. This [...]

Posted by Eric Friedman on March 19, 2007

http://www.ericgfriedman.com/2007/03/19/the-dish-on-google-tv/

Marketing.FM Links Round-Up: 3/16/07

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by on March 16, 2007  •  Permalink
Posted in Brands, Business, Links Roundup, Marketing.fm, Radio, Social Networking, Technology, Television

Welcome back to another Marketing.fm Marketing links roundup. We find interesting marketing and advertising articles around the web and around the blogosphere and share them with you to catch up on anything missed and hopefully share some interesting information. Enjoy! Southwest Airlines Blog – SWA’s blog authors include: pilots, customer service agents, marketing managers, executives. [...]

Posted by Lee on March 16, 2007

http://www.ericgfriedman.com/2007/03/16/marketingfm-links-round-up-31607/

HBO TV Online

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by on March 13, 2007  •  Permalink
Posted in Advertise Different, Advertising, Business, Interactive Advertising, Marketing 2.0, Marketing.fm, Technology, Television, Video
Tagged

Nearly all of the major television networks now offer access to digital video content via the web or iTunes. There is no doubt that online promotion to tv shows has become an essential ingredient to entertainment marketing. For example, NBC’s ratings for the Office improved significantly with the advent of episodes on iTunes, and clips [...]

Posted by Lee on March 13, 2007

http://www.ericgfriedman.com/2007/03/13/hbo-tv-online/

State of the TV Industry: Part II

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by on March 5, 2007  •  Permalink
Posted in Advertising, Technology, Television
Tagged

(This article is Part II which started with The State of the TV Industry: Part I) Let’s talk about direct marketing and how it will affect the ad industry using an integrated internet/television platform. At CES, Bill Gates spoke about the capabilities of Windows Vista on your TV viewing experience: “TV is, of course, a [...]

Posted by Adam on March 5, 2007

http://www.ericgfriedman.com/2007/03/05/state-of-the-tv-industry-part-ii/

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