All posts in category Video

State of the TV Industry: Part III

3 Comments
by on May 30, 2008  •  Permalink
Posted in Marketing.fm, Technology, Television, Video

[Editors note: This is a guest post by Adam Perlis who has a continuing series at Marketing.fm on the State of the TV Industry] At the very beginning of 2007 I published a two part article called State of the TV Industry. Now in the spirit of Marketing.fm I am continuing the conversation. In my [...]

Posted by Adam on May 30, 2008

http://www.ericgfriedman.com/2008/05/30/state-of-the-tv-industry-part-iii/

Replacing cable television – 3 free alternatives

4 Comments
by on December 26, 2007  •  Permalink
Posted in Marketing 2.0, Marketing.fm, Video, Wireless

There are enough free television alternatives available to broadband subscribers within the US now to actually justify canceling your paid cable TV service. Below is a roundup of 3 alternatives that are available: Joost We have covered Joost before and it remains a clear leader in the online TV takeover game. Joost is a standalone [...]

Posted by Eric Friedman on December 26, 2007

http://www.ericgfriedman.com/2007/12/26/replacing-cable-television-3-free-alternatives/

Make My Logo Bigger (just use this cream)

6 Comments
by on November 8, 2007  •  Permalink
Posted in Marketing.fm, Video, Viral, Viral Marketing, Viral Video

A recent funny viral video being sent around over at www.MakeMyLogoBigger.com showing how you can FINALLY take care of all that white space on your website or brochure! Screen grab below…be sure to checkout the real video. This was put on by the creative folks over at AgencyFusion [tags] Viral Video, http://www.makemylogobiggercream.com/, Marketing.fm [/tags]

Posted by Eric Friedman on November 8, 2007

http://www.ericgfriedman.com/2007/11/08/make-my-logo-bigger-just-use-this-cream/

TBS running in show ads

No Comments
by on July 26, 2007  •  Permalink
Posted in Marketing, Marketing.fm, Television, Video

I cannot confirm this but thought it was worth sharing: TODAY… they started doing a “fly by” Ad at the bottom when the Actor for the show walked in with it.. hit a spot on the screen and the show “Paused” mid-joke. [TBS Gone Too Far] I have noticed that there are many more “special [...]

Posted by Eric Friedman on July 26, 2007

http://www.ericgfriedman.com/2007/07/26/tbs-running-in-show-ads/

Microsoft Viral Videos Promoting the new Windows Live Hotmail

5 Comments
by on May 19, 2007  •  Permalink
Posted in Marketing.fm, Technology, Video, Viral, Viral Marketing

LiveSide.Net points us to the new Windows Live Hotmail video’s Microsoft is using to promote the new service. Upon the launch of Windows Live Hotmail, Microsoft decided to not automatically upgrade all of their current Hotmail users to the Windows Live version of the service, but rather to ease them into the upgrade by giving [...]

Posted by Eric Friedman on May 19, 2007

http://www.ericgfriedman.com/2007/05/19/microsoft-viral-videos-promoting-the-new-windows-live-hotmail/

Jack Bauer Can Save the World. But Can He Save Apple TV?

No Comments
by on May 15, 2007  •  Permalink
Posted in Marketing 2.0, Marketing.fm, Technology, Television, Video

I know I have said this before, and I am saying it again. Television is evolving, it’s changing and we all need to be prepared. What I mean is, I consume a majority of my TV content in two ways, neither of which is Live TV. 1) being my DVR (or TiVo) for all you [...]

Posted by Adam on May 15, 2007

http://www.ericgfriedman.com/2007/05/15/jack-bauer-can-save-the-world-but-can-he-save-apple-tv/

The Future of Video

4 Comments
by on April 5, 2007  •  Permalink
Posted in Advertising, Brands, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing Links, Marketing.fm, Technology, Television, Video

The future of video advertising has been getting a lot of press lately. Whether it’s the Google/YouTube copyright issue, NBC & News Corp’s YouTube-rebuttal venture, Google’s plan to serve video advertising through Echostar, or the more general question of: how will video advertising be monetized on the web? Is video pre-roll the answer? Many of [...]

Posted by Lee on April 5, 2007

http://www.ericgfriedman.com/2007/04/05/the-future-of-video/

Kraft Needs to be more careful where they advertise

4 Comments
by on April 5, 2007  •  Permalink
Posted in Advertising, Advertising Agency, Interactive Advertising, Marketing.fm, Video, Viral

I recently came across the following interactive ad buy by Kraft for the Macaroni and Cheese brand. Kraft created a custom brand message surrounding the video player on collegehumor.com As you can see from the screenshot below, an injured girl floating face down juxtaposed against the family friendly mac n cheese brand does not seem [...]

Posted by Eric Friedman on April 5, 2007

http://www.ericgfriedman.com/2007/04/05/kraft-needs-to-be-more-careful-where-they-advertise/

Nike Airforce Basketball Spoof

1 Comment
by on March 20, 2007  •  Permalink
Posted in Consumers, funny, Marketing Blogs, Technology, Video

Here is a spoof of the popular Nike Basketball commercial that my friends Morgan & Ed put together (I love the guy on rollerblades): [tags] nike baskeball spoof, nike commercial, marketing.fm, youtube, viral videos [/tags]

Posted by Lee on March 20, 2007

http://www.ericgfriedman.com/2007/03/20/me-tube/

HBO TV Online

1 Comment
by on March 13, 2007  •  Permalink
Posted in Advertise Different, Advertising, Business, Interactive Advertising, Marketing 2.0, Marketing.fm, Technology, Television, Video
Tagged

Nearly all of the major television networks now offer access to digital video content via the web or iTunes. There is no doubt that online promotion to tv shows has become an essential ingredient to entertainment marketing. For example, NBC’s ratings for the Office improved significantly with the advent of episodes on iTunes, and clips [...]

Posted by Lee on March 13, 2007

http://www.ericgfriedman.com/2007/03/13/hbo-tv-online/

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