Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]
All posts in category Research Different
Revising John Wanamaker
Thanks for the comments and feedback on this post.It is worth noting that Nielsen measures 10,000 television households which is significantly more than just 10,000 people (as previously suggested in my post). My friend Pace from Nielsen was kind enough to correct me). Half the money I spend on advertising is wasted; the trouble is [...]
Posted by Lee on November 2, 2006
http://www.ericgfriedman.com/2006/11/02/revising-john-wanamaker/
Universal McCann Study: The Growing Digital Divide
There is no doubt that we are moving from a world of passive receptivity to active engagement. – David Cohen, CEO Universal McCann A publicly released study from Universal McCann dissects the phenomenonal changes in contemporary media consumption. McCann points to a rapidly increasing divide between those who consume traditional media and those who receive [...]
Posted by Lee on October 3, 2006
http://www.ericgfriedman.com/2006/10/03/universal-mccann-study-the-growing-digital-divide/
Google TV: Coming Soon
According to this article… snip: Chief executive Eric Schmidt told The Business: âAt the most people currently have access to only around 500 television channels,â? said Schmidt. âThey should have access to everything â that is where we are heading.â? [tags] Google, Google TV, marketing, television [/tags]
Posted by Eric Friedman on June 6, 2006
http://www.ericgfriedman.com/2006/06/06/google-tv-coming-soon/
McDonald’s Getting a Facelift
…please hold the cheese this time. After what seems like an eternity of being stuck in a 70′s design, McDonalds is finally getting a makeover. It looks as though the “less is more” and sleek design will be the new focus of interior and exterior architecture plans for McDonalds. According to Business Week’s article: McDonalds [...]
Posted by Eric Friedman on May 9, 2006
http://www.ericgfriedman.com/2006/05/09/mcdonalds-getting-a-facelift/
Research Different – sites & tech tools for interactive marketers
1. Want to see whats happening in the world of p2p file sharing? Checkout Peer Mind What is the most downloaded software as of this writing? Adobe Photoshop oh and dont worry: Nareos does not collect the IP Addresses of individual users, and we will never do so. Internet is a global village, and we [...]
Posted by Eric Friedman on April 21, 2006
http://www.ericgfriedman.com/2006/04/21/research-different-sites-tech-tools-for-interactive-marketers/
The Long Tail
Chris Anderson’s book The Long Tail finally has a cover! This is a book I plan on reading, and would like to share with you here. I have been an avid follower of The Long Tail Blog for some time, and would recommend it to any marketer or entrepreneur. [tags] Chris Anderson, The Long tail, [...]
Posted by Eric Friedman on April 20, 2006
http://www.ericgfriedman.com/2006/04/20/the-long-tail/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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