I got the chance to work with some talented partners on a recent voting visualization which tracked voting check-ins on foursquare on a voting map. (its also embedded below) When we first conceived this idea, it was setup to accomplish three major things Encourage civic participation through the distribution of the I Voted foursquare badge [...]
All posts in category Marketing.fm
Watch America Vote on foursquare
Posted by Eric Friedman on November 2, 2010
http://www.ericgfriedman.com/2010/11/02/watch-america-vote-on-foursquare/
NFL on TV and the iTunes allowance
At the start of this years Football season NBC showed a live game on NBC.com where I watched. It was a great experience. You could see a number of cameras on and around the field while the teams were warming up (no sound) and then during the game switch to the live “broadcast” view of [...]
Posted by Eric Friedman on October 6, 2010
http://www.ericgfriedman.com/2010/10/06/nfl-on-tv-and-the-itunes-allowance/
Pivot our startup! Eat.ly
At the end of last year a group of friends came together to create a web service we all wanted to use called Eat.ly – a quick way to track and share food photos on the web via email. The idea was born based on the observation that most people can’t remember what they had [...]
Posted by Eric Friedman on September 14, 2010
http://www.ericgfriedman.com/2010/09/14/pivot-our-startup-eatly/
ABD, Always Be Deploying
The famous scene in Glengary Glen Ross has Alec Baldwin directing his team to “ABC” or “Always Be Closing.” Its an epic speech and I have included it below for context. I modified this mantra slightly for tech companies: ABD always be deploying. One of the most important things a company can do is ship [...]
Posted by Eric Friedman on September 7, 2010
http://www.ericgfriedman.com/2010/09/07/abd-always-be-deploying/
Analytics for Email
I want the equivalent of Google Analytics for my inbox. I know there are tons startups working on the email inbox and analytics solution – but none that focus on just stats that I know of. There is Xobni, Etacts, Rapportive, Gist, and now even Gmail has Gmail Priority Inbox. None of these solve for [...]
Posted by Eric Friedman on September 2, 2010
http://www.ericgfriedman.com/2010/09/02/analytics-for-email/
The Social Media Tsunami
My friend Mike Singleton just coined a new phrase which I like which happens after you meet someone for the first time, or correspond with them online. It represents the full monty of online connections that can occur. These usually happen in fast succession resulting in an avalanche of connection options coming from one person [...]
Posted by Eric Friedman on September 1, 2010
http://www.ericgfriedman.com/2010/09/01/the-social-media-tsunami/
Institutional Knowledge
Within any workforce there are new workers and old workers. This is not an age debate and when I refer to new worker I mean new to the company and old workers as been there awhile. They say you can master a job or at least hit your stride after 18 months. So what does [...]
Posted by Eric Friedman on August 31, 2010
http://www.ericgfriedman.com/2010/08/31/institutional-knowledge/
EarlyStager Approval Matrix
Four of my friends have teamed up and started blogging at EarlyStager.com, and you should definitely subscribe. One of their first posts is the EarlyStager Approval Matrix: A Start-Up Taste Barometer and its great. Congratulations to @bethferreira, @emilykhickey, @lexjuneja, and @sarahtavel on the launch – I am looking forward to what comes next!
Posted by Eric Friedman on June 29, 2010
http://www.ericgfriedman.com/2010/06/29/earlystager-approval-matrix/
Defying the laws of behavioral physics
I found out about the video below from Andrew Parker which was created from Dan Pink’s talk which illustrates the hidden truths behind what really motivates us at home and in the workplace. I invested 10 minutes at Andrew’s suggestion and you should too. Great stuff.
Posted by Eric Friedman on June 28, 2010
http://www.ericgfriedman.com/2010/06/28/defying-the-laws-of-behavioral-physics/
The Internet is now different (but you didn’t notice)
A huge change happened to the Internet last month, and I bet you didn’t notice. …one of the biggest events in the history of the Internet took place; non-Latin top-level domains went live in the DNS root zone. In plain English, you can now type the whole of a domain name in Arabic script. Not [...]
Posted by Eric Friedman on June 26, 2010
http://www.ericgfriedman.com/2010/06/26/the-internet-is-now-different-but-you-didnt-notice/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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