During the latest episode of Family Guy Fox showed advertising during the commercial breaks as well as during the show for www.TakeBackTheFuture.com. After checking out the website it is clear it is for the new Terminator show that is coming out on Fox in January 2008. It is now also listed on IMDB officially. Looking [...]
All posts in category Viral
TakeBackTheFuture.com – FOX Viral Marketing
Posted by Eric Friedman on November 6, 2007
http://www.ericgfriedman.com/2007/11/06/takebackthefuturecom-fox-viral-marketing/
Microsoft Viral Videos Promoting the new Windows Live Hotmail
LiveSide.Net points us to the new Windows Live Hotmail video’s Microsoft is using to promote the new service. Upon the launch of Windows Live Hotmail, Microsoft decided to not automatically upgrade all of their current Hotmail users to the Windows Live version of the service, but rather to ease them into the upgrade by giving [...]
Posted by Eric Friedman on May 19, 2007
http://www.ericgfriedman.com/2007/05/19/microsoft-viral-videos-promoting-the-new-windows-live-hotmail/
Kraft Needs to be more careful where they advertise
I recently came across the following interactive ad buy by Kraft for the Macaroni and Cheese brand. Kraft created a custom brand message surrounding the video player on collegehumor.com As you can see from the screenshot below, an injured girl floating face down juxtaposed against the family friendly mac n cheese brand does not seem [...]
Posted by Eric Friedman on April 5, 2007
http://www.ericgfriedman.com/2007/04/05/kraft-needs-to-be-more-careful-where-they-advertise/
The Rights and Wrongs of Brand Evangelism!
I recently did some research on what we all now know as “Brand Evangelism.” I looked into two very interesting initiative launched by reputable companies who appear to be on cutting edge of this craze. The first being Starwood Hotels and Resorts which launched its “Starwood Lurker” on popular travel website Flyertalk.com. So what is [...]
Posted by Adam on March 7, 2007
http://www.ericgfriedman.com/2007/03/07/the-rights-and-wrongs-of-brand-evangelism/
Marketing.fm Turns 1 Year Old
Posted in Advertise Different, Advertising, Advertising Agency, blogs, Books, Brands, Business, Conferences, Consumers, funny, Globalization, Interactive Advertising, Internet, Links Roundup, Marketing, Marketing 101, Marketing 2.0, Marketing 2.0 101, Marketing and Advertising Network, Marketing Blogs, Marketing Links, Marketing Podcast, Marketing Podcasts, Marketing.fm, memes, Mobile, Movies, New Markets, Out of Home, Podcast, Podcasts, Polls, Print, Radio, Research Different, Reviews, RSS, Search, Self-Marketing 2.0, Social Networking, Software, Technology, Television, Video, Viral, Viral Marketing, VOIP
Tagged Music
Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]
Posted by Eric Friedman on March 3, 2007
http://www.ericgfriedman.com/2007/03/03/marketingfm-turns-1-year-old/
NBC Learns to harness the power of social video
NBC recently launched their own copy of the now infamous “Special Christmas Box” video. NBC it seems decided to air a “bleeped” version of the video on TV, and simultaneously launched the “bleepless” version out onto the web. Heres a link I must say its one of the funnier videos I have seen:) This goes [...]
Posted by Eric Friedman on December 21, 2006
http://www.ericgfriedman.com/2006/12/21/nbc-learns-to-harness-the-power-of-social-video/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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