Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs upthumbs down and emoticon faces to more advanced methods. A [...]
All posts in category Social Media
Sentiment Analysis
Posted by Eric Friedman on September 3, 2009
http://www.ericgfriedman.com/2009/09/03/sentiment-analysis/
Quality over Volume
I recently went to a discussion in NYC called Social Media Bootcamp which was put on by Seth Goldstein of SocialMedia.com I am bit late to posting – but nonetheless my thoughts are below. The main takeaway for me over the course of the half day event was that quality over volume wins every time. [...]
Posted by Eric Friedman on June 17, 2009
http://www.ericgfriedman.com/2009/06/17/quality-over-volume/
Great Ways to become a Personal Brand Online
Every so often I connect with people working on interesting projects or strike up great conversations – in that vein I invite those interested in guest blogging at Marketing.fm and invite any reader to do the same if they need a platform. Get in touch! Guest post from Ben Johnson of LogoInn, custom logo design. [...]
Posted by Eric Friedman on April 24, 2009
http://www.ericgfriedman.com/2009/04/24/great-ways-to-become-a-personal-brand-online/
How to get new customers: Communicate
AdAge recently published a story called Six Ways Ad Agencies Are Reeling in New Business Now from Rupal Parekh In it they describe 6 ways you can get new customers (as an ad agency) which really speak volumes about any organization whether you are an ad agency or a simply trying to sell a product. [...]
Posted by Eric Friedman on March 24, 2009
http://www.ericgfriedman.com/2009/03/24/how-to-get-new-customers-communicate/
Sidebar Widgets – Google Reader Shared Items
Posted in Social Networking, Technology
Image via CrunchBase I recently added another widget to this blogs sidebar that will display items that I “share” from my Google reader. These items automatically get pulled into my FriendFeed stream but not very well read. Now when I share an item from my reader it will automatically be displayed in the right hand [...]
Posted by Eric Friedman on December 30, 2008
http://www.ericgfriedman.com/2008/12/30/sidebar-widgets-google-reader-shared-items/
Google Launched a Social Network (you just didn’t realize it)
There has been a lot of talk and speculation about how and when Google will jump into the social networking space. I think Google already launched a social network – its called Gmail. (Leaving Orkutout of this thought process and other iterations) As I said in the final line of my last post the best [...]
Posted by Eric Friedman on December 8, 2008
http://www.ericgfriedman.com/2008/12/08/google-launched-a-social-network-you-just-didnt-realize-it/
Google Friend Connect (there is a new widget in town)
I added the Google Friend Connect widget to my blog today as they have begun sending out invites to the program.. Please join on the right hand sidebar if you are interested. Official notification is here. This certainly represents a new direction for interacting with Google as more of a social network. You can now [...]
Posted by Eric Friedman on December 4, 2008
http://www.ericgfriedman.com/2008/12/04/google-friend-connect-there-is-a-new-widget-in-town/
Participation and Consumption Culture
When you are on the web you are most likely doing one or both of these things. Many people have tried to measure the ratio of how much active participation happens vs. how much consumption happens. My friend Adam recently wrote about finding the right ratio of persistence, passion, and quality to try to come [...]
Posted by Eric Friedman on November 25, 2008
http://www.ericgfriedman.com/2008/11/25/participation-and-consumption-culture/
Managing Social Networking – Ping.fm and RSS
Guest post by Josh Whitford of Unconventional Marketing Image by luc legay via Flickr As the social media scene unfolds there is now more opportunity than ever to join a variety of social networking sites like Facebook, Twitter, MySpace, WordPress and so on. The problem now more than anything is having the ability to manage [...]
Posted by Eric Friedman on November 18, 2008
http://www.ericgfriedman.com/2008/11/18/managing-social-networking-pingfm-and-rss/
Facebook Purgatory
Tagged Facebook
Image via Wikipedia When you request friendship with someone on Facebook you are assume you will be accepted or ignored after a certain point. The state in which you exist while not yet accepted and also not yet ignored is known as Facebook Purgatory. (update: yes, this is already a coined phrase see urban dictionary) [...]
Posted by Eric Friedman on October 29, 2008
http://www.ericgfriedman.com/2008/10/29/facebook-purgatory/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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