All posts in category Marketing Blogs

Marketing.fm Marketing Podcast Show 10 – Interview with Michael MacDonald

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by on April 4, 2007  •  Permalink
Posted in Marketing, Marketing Blogs, Marketing Podcast, Marketing Podcasts, Marketing.fm, Podcast, Podcasts

Welcome back to another Marketing Podcast at Marketing.fm Marketing Podcast Marketing Podcast Show 10 is an interview with Michael C. Mac Donald, Corp. Senior Vice President, President, Marketing Operations for Xerox Corporation. From his official bio: Mac Donald is responsible for corporate marketing, xerox.com, advertising, brand, public relations and corporate communications. This was a great [...]

Posted by Eric Friedman on April 4, 2007

http://www.ericgfriedman.com/2007/04/04/marketingfm-marketing-podcast-show-10-interview-with-michael-macdonald/

Tweens & The Toy Industry

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by on April 3, 2007  •  Permalink
Posted in Advertising, Brands, Business, Conferences, Consumers, Marketing Blogs, Marketing.fm

3/27 Youth Marketing Mega Event Presentation: Tweens and the Toy and Game Industry…How Hasbro and Tiger Turned “Lemons into Lemonade….” – Sharon John, General Manager, Hasbro Marketing Sharon John provided us with an intriguing overview of Hasbro’s past & current successes in reaching “Tweens.”

Posted by Lee on April 3, 2007

http://www.ericgfriedman.com/2007/04/03/tweens-the-toy-industry/

Engagement Marketing: Share The Love

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by on March 26, 2007  •  Permalink
Posted in Advertising, Brands, Business, Conferences, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing Links, Marketing Podcast, Marketing.fm, New Markets, Technology, Viral Marketing

Youth Marketing Conference Presentation Coverage: 11:00 am: “Engagement Marketing” with Jim Scheinman, Bebo VP Business Development & Sales. As a prelude to our coverage of the Youth Marketing Conferece, Eric and I interviewed Jim Scheinman in Marketing.fm podcast #5. Introduction: Jim Scheinman has been involved in the Social Networking space since it’s inception – he [...]

Posted by Lee on March 26, 2007

http://www.ericgfriedman.com/2007/03/26/engagement-marketing-share-the-love/

Youth Marketing Conference: 3/26 Agenda

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by on March 25, 2007  •  Permalink
Posted in blogs, Brands, Business, Conferences, Consumers, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing Podcast, Marketing.fm, Mobile, Podcasts, Technology

Youth Marketing Conference Coverage: 3/26 Agenda

Posted by Lee on March 25, 2007

http://www.ericgfriedman.com/2007/03/25/youth-marketing-conference-326-agenda/

Nike Airforce Basketball Spoof

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by on March 20, 2007  •  Permalink
Posted in Consumers, funny, Marketing Blogs, Technology, Video

Here is a spoof of the popular Nike Basketball commercial that my friends Morgan & Ed put together (I love the guy on rollerblades): [tags] nike baskeball spoof, nike commercial, marketing.fm, youtube, viral videos [/tags]

Posted by Lee on March 20, 2007

http://www.ericgfriedman.com/2007/03/20/me-tube/

Interactive Shoe Design From Vans

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by on March 15, 2007  •  Permalink
Posted in Brands, Business, Consumers, Interactive Advertising, Internet, Marketing 2.0, Marketing Blogs, Marketing Podcast, Podcasts, Technology

The online shopping portal for Vans shoes allows visitors to customize their shoes. I recently discovered this function while researching our interview with Doug Palladini, VP of Marketing for Vans. I had so much fun with the site that I ended up ordering a customized pair of Vans. I think all brands should leverage technology [...]

Posted by Lee on March 15, 2007

http://www.ericgfriedman.com/2007/03/15/interactive-shoe-design-from-vans/

Bob Iger: Dissappointed in Advertising Creative

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by on March 12, 2007  •  Permalink
Posted in Advertising, Advertising Agency, Brands, Business, Interactive Advertising, Internet, Marketing 2.0, Marketing Blogs, Mobile, Technology, Viral Marketing

In a recent AdAge interview, Bob Iger commented: The advertising industry is behind where it needs to be in tailoring messaging to these new platforms. There are great opportunities, but we may have to show them the way a little bit more. I’d say I’m a little disappointed with where things stand today because there’s [...]

Posted by Lee on March 12, 2007

http://www.ericgfriedman.com/2007/03/12/bob-iger-dissappointed-in-advertising-creative/

Mobile Friendly Websites: 3/8 Update

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by on March 8, 2007  •  Permalink
Posted in Brands, Business, Consumers, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing Links, Marketing.fm, memes, Mobile, Technology

Below is an updated list of some great websites designed specifically for your blackberry, pda, or mobile phone web browser: 3/8 Update: HopStop Mobile: HopStop Mobile has another feature tailored specifically to mobile phones and text messaging. If you send a text message to 47867 with different two locations in the message body. HopStop will [...]

Posted by Lee on March 8, 2007

http://www.ericgfriedman.com/2007/03/08/mobile-friendly-websites-38-update/

Marketing.fm Turns 1 Year Old

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by on March 3, 2007  •  Permalink
Posted in Advertise Different, Advertising, Advertising Agency, blogs, Books, Brands, Business, Conferences, Consumers, funny, Globalization, Interactive Advertising, Internet, Links Roundup, Marketing, Marketing 101, Marketing 2.0, Marketing 2.0 101, Marketing and Advertising Network, Marketing Blogs, Marketing Links, Marketing Podcast, Marketing Podcasts, Marketing.fm, memes, Mobile, Movies, New Markets, Out of Home, Podcast, Podcasts, Polls, Print, Radio, Research Different, Reviews, RSS, Search, Self-Marketing 2.0, Social Networking, Software, Technology, Television, Video, Viral, Viral Marketing, VOIP
Tagged

Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

Posted by Eric Friedman on March 3, 2007

http://www.ericgfriedman.com/2007/03/03/marketingfm-turns-1-year-old/

BNet

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by on March 2, 2007  •  Permalink
Posted in blogs, Brands, Business, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing Links, Marketing.fm

CNet recently launched a fantastic new business site: BNet. In addition to news and commentary, BNet offers management tips, advice & opinion from experts. For example, today in the sales section, there is an article titled: Cold Calling 101. BNet also has a very user friendly design which makes reading and navigating a breeze. There [...]

Posted by Lee on March 2, 2007

http://www.ericgfriedman.com/2007/03/02/bnet/

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