All posts in category Marketing 2.0

I Don’t Know

Saying “I don’t know” can be one of the smartest, empowering, and most liberating things you can say during a pivotal point in any meeting. As I feel I have enough meetings (lifetime) under my belt to begin to comment on what works and what doesn’t – nothing glaringly stands out like the power of [...]

Behavior, naming, and the Streets of Tomorrow

Image via Wikipedia I have been thinking about naming conventions for products and services lately and how user behavior should influence these decisions. As more services, products, people, and ideas come online – search engines try to help users find this data by surfacing these web pages after someone queries the engine. As you go [...]

Great Ways to become a Personal Brand Online

Every so often I connect with people working on interesting projects or strike up great conversations – in that vein I invite those interested in guest blogging at Marketing.fm and invite any reader to do the same if they need a platform. Get in touch! Guest post from Ben Johnson of LogoInn, custom logo design. [...]

Move technology to invisibility

Move technology to invisibility This is a quote from Kevin Kelly in his book The New Rules for the New Economy in which he goes on to explain: Computer technology is undergoing the same disappearance. If the information revolution succeeds, the standalone desktop computer will eventually vanish. Its chips, its lines of connection, even its [...]

The Lifetime lift

I have spoken to a few people recently who tell me they were able to accomplish great things, move mountains, or “make it rain” simply by making a few phone calls. I always congratulate them, but I do not think they are giving themselves enough credit. When you have been working for any amount of [...]

Quotable Bloggers from 2008

Adam Singer recently published a list of inspirational quotes from bloggers, and was humbled to see that I was included. I am certainly in the company of some of the better bloggers and marketing and technology thinkers – a full list is below as well as the presentation. Bloggers quoted: Chris Brogan, Seth Godin, Eric [...]

How to get new customers: Communicate

AdAge recently published a story called Six Ways Ad Agencies Are Reeling in New Business Now from Rupal Parekh In it they describe 6 ways you can get new customers (as an ad agency) which really speak volumes about any organization whether you are an ad agency or a simply trying to sell a product. [...]

Internet Explorer 8 and the History of the Web

Internet Explorer 8 officially launched recently and Bradley and Montgomery (BaM), the innovative independent agency behind Microsoft’s Mojave Experiment, released a humorous video created to promote the launch of Microsoft’s Internet Explorer 8. From the release: Ben Carlson, Chief Strategy Officer of BaM, explains the thinking behind the campaign, “Almost everything you’ve experienced on the [...]

Google Friend Connect (there is a new widget in town)

I added the Google Friend Connect widget to my blog today as they have begun sending out invites to the program.. Please join on the right hand sidebar if you are interested. Official notification is here. This certainly represents a new direction for interacting with Google as more of a social network. You can now [...]

Managing Social Networking – Ping.fm and RSS

Guest post by Josh Whitford of Unconventional Marketing Image by luc legay via Flickr As the social media scene unfolds there is now more opportunity than ever to join a variety of social networking sites like Facebook, Twitter, MySpace, WordPress and so on. The problem now more than anything is having the ability to manage [...]