Category: Marketing Podcasts

Marketing Podcast Show 9 – Interview with CNET – Anne Claudio

Welcome back to another Marketing Podcast at Marketing.fm

Marketing Podcast
Marketing Podcast



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Show Notes:
Anne is the Director, Research and Sales Development, Entertainment CNET Networks. Anne also spoke at the Youth Marketing Conference which was also covered by Marketing.fm

Anne discusses the her work on the largest ethnographic study focused on Youth and their relationship to brands. This idea founded the idea of BrandSirens.

How do you reach this elusive group? What works best?

In Game advertising – how can marketers use it as an effective medium?

Predictions for 2007 and beyond?

[tags] BrandSirens, brand sirens, CNET, Anne Claudio, marketing podcast, marketing.fm, marketing, advertising [/tags]

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Marketing.fm Podcast Interview With Kevin Roberts: Winning The Consumer Revolution

Welcome back to another Marketing Podcast at Marketing.fm

kr1.jpg

In the latest Marketing.fm podcast, we had the pleasure of speaking with Kevin Roberts, CEO of Worldwide Saatchi & Saatchi Ideas Company.

Marketing Podcast
Marketing Podcast



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itunes.jpg

Show Notes:

Kevin’s Story: 30 years of brand marketing at Mary Quant, P&G, Gillette, Pepsico and ultimately the switch to “the land of ideas,” as CEO of Worldwide Saatchi & Saatchi

The Consumer Revolution:

OLD: push, interruptive, mass-marketing; brands are in control

NEW: pull-marketing, choice, emotional connectivity; consumers are in control in the “attraction economy”

SOLUTION: opportunity for brands to regain consumer loyalty = Lovemarks

Lovemarks: the Books, the Online Community, and the Philosophy for Change

How can brands inspire “love beyond reason?”

-The Lovemarks Evolution: Idea -> research -> real life brand successes -> Philosophy for change at Saatchi & Saatchi

Saatchi & Saatchi: focus on ideas, insight & foresight
Book – One in a Billion
Fill the World With Lovemarks

The Future of Television?

TV is the most important medium of the last century. It will remain important in the future however, the design & architecture will change: television will become interactive with more live viewing, more franchise programming (Sopranos, 24, LOST), more choice

More:

To learn more, be sure to Kevin’s blog KRConnect and pick up a copy of:

lovemarks.jpg

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(Maketing.fm book review coming soon!)

Also, check out Lee’s profile at the Lovemarks online community:

[tags] kevin roberts, lovemarks, saatchi & saatchi, podcast, consumer revolution, marketing.fm, advertising [/tags]

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Marketing.fm Marketing Podcast Show 10 – Interview with Michael MacDonald

Welcome back to another Marketing Podcast at Marketing.fm

Marketing Podcast
Marketing Podcast

xerox

MikeMacDonald - Xerox

Marketing Podcast Show 10 is an interview with Michael C. Mac Donald, Corp. Senior Vice President, President, Marketing Operations for Xerox Corporation.

From his official bio:

Mac Donald is responsible for corporate marketing, xerox.com, advertising, brand, public relations and corporate communications.

This was a great interview that gave us a chance to sit down with a marketing legend at Xerox that has been with the company for 30 years.

Make sure to checkout the Xerox Blogs




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Show notes:

Michael discusses relaunching the brand throughout the company – refreshing it and deploying it successfully both internally and externally.

Five key topics discussed during Michael’s speech:

  • Listen
  • Invest
  • Align
  • Deliver Value
  • Serve

Sentinel: A feedback system – Live feedback tool focused around simplicity. A smiley face is a good sign and an unhappy face is a bad sign. This allows someone to contact the customer right away if there is a problem. This is part of a larger system of support staff that work to make the Xerox customer experience better.

We discuss Xerox’s foray into Second Life, blogging, and the change to be more transparent.

“Great to dialog with your customers, potential customers, and the industry.”

Willingness to accept both positive and negative feedback.

Finally we ask about the future of Xerox in 2007 and beyond.

I would like to thank Michael and his team for setting up this interview.

[tags] Michael Mac Donald, marketing.fm, marketing, marketing podcast, Xerox, Xerox Corporation, corporate marketing, The Conference on Marketing, advertising, marketing blogs, marketing interview, Michael MacDonald [/tags]

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Marketing.fm Marketing Podcast Show 7 – Mobile Marketing

Welcome back to another Marketing Podcast at Marketing.fm

Marketing Podcast
Marketing Podcast

In this episode we discuss mobile advertising and the future of mobile commerce.

This show came in at just under 30 minutes – hope you enjoy it!

We also interview Jeppe Dorff and Steve Borgelt of KushCash which is a mobile transaction system that works from your cell phone or java enabled hand held device.

We talk about mobile transactions and the overall future of mobile in general.



Download this episode (right click and save)
Listen to this episode

Questions and topics include:
What is KushCash?
how can I use it?
Who is the competition in the mobile transaction marketing?
PayPal
Obopay

The future of social networking sites combined with mobile transactions. There should be no having to silo information in each network – you should be able to share across all sites you are a member of.

Winners and Losers of 2007 in mobile.

We discuss twitter towards the end.

[tags] kushCash, mobile commerce, obopay, paypal, paypal mobile, twitter, marketing podcast, marketing podcasts, marketing.fm, advertising podcast, mobile, podcast [/tags]

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Marketing.fm Turns 1 Year Old

Its official – we have been blogging for 1 year!

It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here)

Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest in marketing and advertising.

As the curtain in front of Marketing.fm is pulled away you will see a different approach that allows novices and experts alike to participate in the conversation and learn together. One of the biggest problems I have seen to date for a “late adopters” (i.e. most large agencies) is that there is no starting point for vocabluary, knowledge, or comprehending new and innovative ideas. This blog will cover learning about new media, learning about emerging media, and explain all aspects of interactive marketing for beginners.

Many of you (our readers) joined us along the way and most likely missed the posts from the beginning and may have missed some others too. Below is a brief collection of posts that stood out above the rest and a few of my favorites. You can checkout more in our interactive archive.

How to make a brand evangelist for life
Apple gives 1 billionth song downloader a ton of cool apple products.

The end of the big advertising agency
The big advertising agency days are numbered…

Which agency size is best?
Our first interactive reader poll.

The future of advertising My interpretation of where advertising is heading.

Advertise Different
(First AD post: Johny Walker ad)
After seeing campaigns, ads, and other interesting marketing around the web and in real life we wanted a way to share with others and give some thoughts and opinions around them. This category features some interesting commercials, advertisements, and marketing memes that were around in 2006 or before. Some of them were very popular – others were simply campaigns that caught my eye.
Advertising Different: ING Direct
Advertise Different: ABC Network
Advertise Different: RFID Advertising
Advertise Different: Audi – Streets of Tomorrow
Advertise Different: US Open 2006

Although we criticize often – we also give praise where it is due. These great articles outline some initiatives and strides that were worth noting.
Wake up call to traditional Ad Agencies
Ad Agencies thinking differently
Saatchi & Saatchi Reacts to New Media

Oh and we do have a sense of humor too!
iPod parody video from Microsoft
Lego & Eggo Team Up! (what could be better?)
Web 3.0
Marketing Cliche’s
EggVertising (possibly coined here first?)
The Apple halo affect

Dont forget about SEMSEO:
Enterprise Search
Search articles on marketing.fm

One meme we continue to cover and probably contribute to speculation on: Internet TV & Google TV
The Future of TV Sponsored by Google AdSense and Search
Coming Soon: Google Television
Google gets into video advertising

Upfront Coverage:
Some advertisers opt out of the Upfront (Coke + Johnson & Johnson)

iPhone Coverage back in May 2006
The iPhone and Apple Marketing

We also try to introduce new technologies and insight into how to use them to our readers. Understanding that everyone is at a different level articles like What is RSS went over well with the newbie and expert crowds.
What is RSS? What is Really Simple Syndication?

Sometime back in June 2006 we began running our Marketing Links section which featured a roundup of links from blogs and the internet. These articles have small digestible links with only the info you need.
Marketing links 1
Marketing Links 2
Marketing Links 3

One of our biggest accomplishments has been the successful introduction of our Marketing and Advertising Blog Network which was highlighted first here in the marketing network launch post. We have been lucky to have such amazing members and have even grown into a major force combining our efforts into the Marketing and Advertising Network on Feedburner.

We even have a new contributor Adam Perlis who wrote a great article called State of the TV Industry: Part I look out for part II coming soon. Welcome Adam!

Marketing Podcast
Marketing Podcast

On September 3rd 2006 we began our Marketing Podcast, had our first episode and never looked back! We have had an amazing 5 shows and interviewed some amazing people.
Marketing Podcast 2
Marketing Podcast 3
Marketing Podcast 4
Marketing Podcast 5

We have many interviews, topics, and shows schedule and invite anyone interested in coming on the program to contact us or send in some feedback.

Some recent amazing milestones:
We were invited to cover the Youth Marketing Conference and THE Conference on Marketing.

We were invited to join the 9Rules blog network on 12/18/06. We are a part of the round 5 9rules members and could not be happier with being included! I have met some amazing people and even connected with some great service providers helping us improve the site.

Blogging has taught me some amazing things in 2006 and 2007 and I have met some amazing people through marketing.fm. Sometimes it is hard to keep blogging with a full time job and everything else that comes with life, but looking back I am glad I did. We have kept up a momentum that has truly paid off.

I would like to give a special thanks to my blogging partner and co-editor Lee Jones. Lee has written some amazing articles over the past year and is directly responsible for keeping me motivated and working on this blog. It is always great to have a good partner in business as you can push one another to achieve greatness. I think we have both accomplished quite a lot over the past 365 days of blogging and we have even more planned for year 2.

If you have made it this far….thanks! We have some exciting news for 2007, and although I cant give everything away now – stay tuned for some MAJOR site improvements, contributors, amazing interviews.

I cannot complete this post without thanking the most important part of our blog – the audience. I want to personally thank each and every person who takes the time to put marketing.fm into your feed reader, browse here daily, or subscribed via email. Without our readers we would not have a blog. As of today – 03/03/07 we have an amazing 414 loyal readers. To me this is quite an accomplishment.

Looking forward I hope to meet the following goals over the next year:

1. Reach 1000 feed subscribers!
2. Post our 50th Podcast episode!
3. Grow our consulting practice
4. Grow the Marketing and Advertising network to 150,000 readers (currently at 100,000)
5. Cross over to a traditional marketing and advertising medium with our work

Last but not least is a special thanks to some of the people who have influenced this blog and kept me motivated:
Seth Godin
Guy Kawasaki
Fred Wilson
Lee Odden
SearchViews
and many more…

Like I said in the first post ever made on this domain – “Welcome to the Future:)

[tags] anniversary, apple, upfront, itunes, iphone, johnson & johnson, coke, coca-cola, marketing.fm, marketing, advertising, polls, blog birthday, joining the conversation, 9rules, RSS, what is rss, marketing links, advertise different, eggvertising, feedburner, marketing network, advertising network, marketing podcast, marketing.fm podcast, podcast, marketing bloggers, seth godin, guy kawasaki, fred wilson, lee odden, searchviews [/tags]

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