All posts in category Marketing 2.0

Why write a blog at all?

A few people have been asking me lately why they should start a blog. They say that in a world of real time updates, tweets, and other ways of interacting with friends that there is no need. They say that there is not enough time, too much noise, and no way to stand out in [...]

NY Clothing Drive

Everyone has extra stuff to clean out of their closet, but no easy way to donate the bags of clothes. For that reason my friend David Fraga and I organized the New York Clothing Drive, where we come pick up your old items for free in the NY metro area. It is a simple idea [...]

“Meet Me for Coffee” – Informal Interviews with the Go-Between

This is a guest post from my friend David Schaffer It’s a familiar mantra of job hunters: it’s not what you know, but who you know. So often, searching for a new job involves contacting everyone you know in your field, alerting them to your interest in a new position, and arranging to meet over [...]

Talk to your customers – and let them talk to each other

Last week my friend Spencer Fry from Carbonmade showed me a cool activity he participates in about once a month. His company sends out a message to its users inviting them into a Drop.io chatroom to discuss Carbonmade which is an online design portfolio company, and talk to the founders. More importantly, users get a [...]

Sentiment Analysis

Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs upthumbs down and emoticon faces to more advanced methods. A [...]

Marketing.fm is growing up (or year 3)

My friend Lee Jones and I started Marketing.fm in March of 2006, which feels like a decade ago. Since then a lot has happened and since I missed providing a 3 year birthday update this year I thought a post was due. If you want to catch up on previous milestones see Year 1 and [...]

Google Allowing other Ad Networks to run in AdSense Placements

Image via CrunchBase Google announced a new way to maximize revenue potential with current ad placements by allowing participating ad networks to run ads in current AdSense spots. I received an email update earlier, but the feature is not yet active within my account. I find this an interesting move and one that enforces the [...]

Designing for Social Traction

It seems to be presentation week at Marketing.fm but as I find great resources I like to share and archive them here. This one comes from social web design expert Bokardo. I am sorry I missed this one in person, but that is why being able to share and embed great presentations is helpful. Designing [...]

Corporate Culture (NetFlix)

I have worked at a few different companies since I started my career, while in college at many traditional organizations and after college at a few startup environments. I came across this presentation by NetFlix at CommunityGuy and wanted to share it here. Culture View more presentations from reed2001. It goes into some great points. [...]

The Vendor Client Relationship in the Real World

This amazing video showing the vendorclient relationship in real world situations comes out of Indianapolis from http://www.scofieldedit.com/ Amazingly accurate