NYU – 11/07/07 (Posted via blackberry live so excuse the mistakes and lack of links – edits to come) NYU SCPS put on a speaker series this evening called “The Art of the Media Launch” Moderator David Carr – media columnist – NYTimes Panelists Arianna Huffington – editor and co-founder of The Huffington Post Susan [...]
All posts in category Events
“The Art of the Media Launch” Panel Discussion at NYU
Posted by Eric Friedman on November 7, 2007
http://www.ericgfriedman.com/2007/11/07/the-art-of-the-media-launch-panel-discussion-at-nyu/
Tweens & The Toy Industry
3/27 Youth Marketing Mega Event Presentation: Tweens and the Toy and Game Industry…How Hasbro and Tiger Turned “Lemons into Lemonade….” – Sharon John, General Manager, Hasbro Marketing Sharon John provided us with an intriguing overview of Hasbro’s past & current successes in reaching “Tweens.”
Posted by Lee on April 3, 2007
http://www.ericgfriedman.com/2007/04/03/tweens-the-toy-industry/
Convergence Culture – Joshua Green – MIT Labs
This post is part of a series of Marketing.fm’s coverage of the Youth Marketing Conference 2007. Joshua Green (pictured above) gave a great presentation on the idea of convergence culture at the Youth Marketing Mega Event 2007. One of the main take aways for me from his presentation was the style of his speaking, the [...]
Posted by Eric Friedman on April 2, 2007
http://www.ericgfriedman.com/2007/04/02/convergence-culture-joshua-green-mit-labs/
3/27/07 Youth Marketing Conference Morning Agenda
Eric and I will be reporting on the following presentations tomorrow at the Youth Marketing Conference
Posted by Lee on March 27, 2007
http://www.ericgfriedman.com/2007/03/27/327-youth-marketing-conference-morning-agenda/
Brand Sirens – CNET and Starcom MediaVest Explore Youth Minds
This post is part of a larger series covering the Youth Marketing Conference 2007. Anne Claudio from CNET spoke today about brand SIRENS which is a recent project by CNET Networks Entertainment and Starcom MediaVest Group. Some background on the project:
Posted by Eric Friedman on March 26, 2007
http://www.ericgfriedman.com/2007/03/26/brand-sirens-cnet-and-starcom-mediavest-explore-youth-minds/
Insights across the ages – Reaching Today’s Youth
Insights across the ages: yesterday’s techniques don’t work with today’s young adults was the title of the first speaker today that I attended given by Rebecca Zogbi, Dunkin’ Brands INC. It was an insightful talk about how reaching today’s youth has to happen on their own terms and how Dunkin’ Brands has accomplished this task. [...]
Posted by Eric Friedman on March 26, 2007
http://www.ericgfriedman.com/2007/03/26/insights-across-the-ages-reaching-todays-youth/
Youth Marketing Conference: 3/26 Agenda
Youth Marketing Conference Coverage: 3/26 Agenda
Posted by Lee on March 25, 2007
http://www.ericgfriedman.com/2007/03/25/youth-marketing-conference-326-agenda/
Atlanta Airport Needs Advertising
Upon traveling for the Youth Marketing Conference we connected through the ATL airport. Given the topic of the day – advertising – I happened to notice an overall lack of it while traveling between connecting gates.
Posted by Eric Friedman on March 25, 2007
http://www.ericgfriedman.com/2007/03/25/atlanta-airport-needs-advertising/
The Youth Marketing Conference 2007
The team from Marketing.fm (Lee Jones and Eric Friedman) area headed to Huntington Beach, CA this week to cover the Youth Marketing Conference. Full disclosure can be read on our Youth Marketing Conference 2007 landing page. Below is a lineup of the keynote presenters: Joshua Green, Research Director, Convergence Culture Consortium, MIT Media Lab Shaheen [...]
Posted by Eric Friedman on March 25, 2007
http://www.ericgfriedman.com/2007/03/25/the-youth-marketing-conference-2007/
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