During my daily commute I go through the Union Square 14st MTA subway station. I have noticed over the past few weeks a new installment similar to some things I have seen in movie theaters. Broadcasting onto one of the subway walls in a high traffic area that connects all the trains in that station [...]
All posts in category New Markets
Asics Subway Ad via CBS Outdoors
Posted by Eric Friedman on October 25, 2007
http://www.ericgfriedman.com/2007/10/25/asics-subway-ad-via-cbs-outdoors/
Content Advertising Links
Amazon recently sent out an email to Amazon Associates about a new program called Content Links. This program allows links to appear within content with either a single or double underline that when moused over, show an add for the product. This comes after Google recently announced their CPA model with a little noticed clip [...]
Posted by Eric Friedman on April 2, 2007
http://www.ericgfriedman.com/2007/04/02/content-advertising-links/
Brand Sirens – CNET and Starcom MediaVest Explore Youth Minds
This post is part of a larger series covering the Youth Marketing Conference 2007. Anne Claudio from CNET spoke today about brand SIRENS which is a recent project by CNET Networks Entertainment and Starcom MediaVest Group. Some background on the project:
Posted by Eric Friedman on March 26, 2007
http://www.ericgfriedman.com/2007/03/26/brand-sirens-cnet-and-starcom-mediavest-explore-youth-minds/
Marketing Podcast: Interview with Doug Palladini of Vans
Marketing.fm Podcast Show 4: Vans Podcast – a marketing discussion with Doug Palladini We sat down recently with Doug Palladini the Vice President of Marketing at Vans to discuss the upcoming Youth Marketing Conference, the past and present initiatives at Vans, and discuss the latest trends in youth marketing. Some of the topics discussed: What [...]
Posted by Eric Friedman on February 22, 2007
http://www.ericgfriedman.com/2007/02/22/marketing-podcast-interview-with-doug-palladini-of-vans/
AOL, Yahoo! & The Evolution of Social Networking
If AOL had been managed by successful strategists, it would most likely be competing head-to-head with MySpace, Facebook and Yahoo!. Aside from it’s incredible customer base, AOL was the founding father of Social Networking: chat rooms, instant messenger, home pages, etc. As a company, AOL was positioned better than anyone to dominate and profit from [...]
Posted by Lee on December 8, 2006
http://www.ericgfriedman.com/2006/12/08/aol-yahoo-the-evolution-of-social-networking/
Google Print Ads – Google to try newspaper advertisements
Google is planning on testing out their ad system to sell space within newspapers. This in directly in line with their efforts to bring all ad mediums into the open auction market and of course monetize the process along the way. The NYtimes (link behind silly registration) had this to say: snip Google’s plan will [...]
Posted by Eric Friedman on November 13, 2006
http://www.ericgfriedman.com/2006/11/13/google-print-ads-google-to-try-newspaper-advertisements/
Wired’s NextFest: Welcome to the Future?
Eric and I went to Wired’s NextFest last weekend in New York City. Here are some impressions: While there were indeed some very cool and exciting glimpses of future technology, many of the exhibits at the show could be described as: “oh, that’s kind of cool” vs. the anticipated: “Wow – that’s incredible.” Oh well. [...]
Posted by Lee on October 4, 2006
http://www.ericgfriedman.com/2006/10/04/wireds-nextfest-welcome-to-the-future/
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Eric Friedman is Director of Sales and Revenue Operations at foursquare in NYC.
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