Category: Mobile

Countdown to “Unlimited Everything” mobile plans

Verizon recently announced that at the end of June 2012 they are going to have a new plan they call Share Everything (more here.)

The crux of the deal is that you will have Unlimited Talk, Unlimited Text, and Shareable Data.  The matrix below outlines the offering

I am now starting a countdown until they open up the third pillar with Unlimited Data.  I don’t think that its too far off.  I know there are other “unlimited everything” plans but they do not include family plans and add on devices such as tablets and wifi hotspots.  The closest you can get is with TMobile’s unlimited plan and adding devices that way (trust me, I used to do it)

The race to the bottom is happening and I expect other mobile carriers to follow suit.  I can imagine a time where there is total ubiquitous connectivity and the services you pay for are on top of the pipes (carriers) and are all added value.

The convergence to unlimited Talk, Text, and Data is already on its way and Verizon just took a big step to get there faster.  I hope other carriers follow shortly.

In a world where there is unlimited bandwidth these things are all possible.

 

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The Issue of Privacy in the World of Web 2.0

I recently ran across a photograph on Flickr that has caused quite a stir. After doing a little research I learned that the story was covered in the NYTimes a few months ago. The controversy surrounds Virgin Mobile’s use of a photograph of a 15-year-old girl, Alison Chang, in one of their ad campaigns. Virgin Mobile obtained the photograph of the Ms. Chang from a publicly shared Flickr account. While never having received explicit permission from Ms. Chang, the photograph itself was licensed by the photographer/creator to be used “by anyone in anyway, including commercial purposes,” as long as he was credited. While Flickr was originally developed as a quick and easy way for family and friends to share photographs, the site has recently become popular for other, less intimate, purposes. As the Times points out,

The site [has] become a global clearinghouse for images; at last count, it had more than a billion of them. With its extensive cataloging, the site allows users to search through strangers’ digital photo albums for topics, faces or locations that interest them. That includes, apparently, Australian ad executives holding a casting call for exuberant young Americans.

At the center of the debate is the question, “What privacy rights and protections are individuals depicted in publicly shared photographs entitled to?” While the photograph was in the public domain and was licensed by its creator for “any purposes,” the Times is quick to point out that nobody has the authority to give away Ms. Chang’s rights.

The Web 2.0 revolution is based on the principle of sharing. The survival of social media sites like Flickr and YouTube depend on their user’s willingness to share their creations with the world. Yet at the same time, while it’s clearly unjust to allow corporations or individuals to profit without the explicit consent of the individuals depicted in these creations. So where should the line between publicly shared social media content and individual privacy rights be drawn? You tell me.

[editors note: This article also adds some good information to the issue and involves the always important Creative Commons License idea.

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Mobile Friendly Websites: December’07 Update

Below is an updated list of some great websites designed specifically for your blackberry, pda, or mobile phone web browser:

December ’07 Update:

Google Maps 2.0 – If you already have Google Maps for your mobile device, it’s time to upgrade! Google has a great new feature which pinpoints your location (based on cell-tower triangulation). There is no need for GPS if you have this function because it’s surprisingly accurate! Note: it works fine on the blackberry but couldn’t get it to work on Windows Mobile (it figures).




Navizon – here is another wireless positioning app that Eric recommends

September ’07 Update:

logo1.gif

Google has recently added some fantastic new mobile products (list of all google mobile products here):

Picassa Mobile

YouTube Mobile – Unfotunately I couldn’t get this to work on my Motorola Q but it may work with other Windows Mobile devices.

Google Reader – mobile RSS. I currently prefer bloglines’ mobile product but this one isn’t bad.

February 2007 Update:

google-mobile-home-page.jpg

Google Home Page: Do you have a customized Google home page with weather, stocks, gmail, and rss feeds? If not, you can now have one on your phone, pda or blackberry. It’s pretty nice actually – I just made it my home page.

January 2007 Update:

Google’s Mobile Applications: Google offers free and trustworthy applications for pda’s, blackberry’s and mobile phones. Many of the mobile apps that I’ve downloaded for the blackberry do not function very well but the below google apps function reliably:

Gmail - This flash-based mobile application is like having an exchange server for your gmail (well almost). The program enables almost all of the same great gmail features on your blackberry, pda and most mobile phones – you can: search your entire archive of mail and sent mail; it memorizes all contacts and anticipates email address in the “to” field; it functions much quicker than one would imagine. Beware of steep data fees from your phone company (but it could be good to have on your phone in case of emergency…). I highly recommend it. Click this on your mobile browser: gmail.com/app.

Google Maps
– Google Maps allows you to search for businesses, plot map directions, view cross streets, or view satellite imagery of a specific location. This program works much better if you have an EVDO or EDGE data network.

Google Talk – (blackberry only) Chat with gmail friends in an IM format. Hopefully Google will collaborate with AOL Instant Messenger someday. In the meantime, RambleIM (free) works decently well on blackberries for AOL Instant Messenger.

11/14 Update:

Bitty Browser: m.bitty.com offers a collection of mobile friendly websites and if you go to bitty.com, you can create your own condensed version of your favorite sites. Hit tip to Micropursuasion for putting me on to the site.

Skweezer.net: Skweezer continues to be a favorite tool for “skweezing” websites for the mobile screen. This is much easier to use when you’re on the go than bitty.com. To learn more about it, tune into our interview with Kevin Perkins, CEO of Skweezer on marketing.fm podcast #3.

Helpful Blackberry Websites: This collection is provided by RIM and can be accessed from the Blackberry help link in the browser. Most of these sites are terrible! Some of the recommended sites are completely dysfunctional too. I can’t believe that RIM doesn’t have a better reference.

10/3/06 Update:

Mobile Newsweek – this site is limited to headlines. Maybe it will prove to be an effective marketing tool or a purchase inspiration for those on-the-go. I would personally prefer more inclusive content and at least a few full articles. Mobile marketers, especially in the News industry, should look to the NYTimes and BBC Mobile sites for inspiration.



Time Magazine
- I enjoy any mobile access to news however, I don’t necessarily like to read long articles. This site is good for reading headlines and cover stories but I prefer the BBC and NYTimes for breaking news throughout the day.

Digg.com – Digg is a great resource for the hottest developments on the web (primarlily tech news and blog coverage). I love having access to these stories on the go.

The New York Times

TechCrunch – Thanks to Dave Weiner for making this possible. TechCrunch is one of my favorite sites and I am happy to have a mobile version.

Marketing.FM
– the mobile version

Yomoblog – enables mobile blog posting via mobile browser (Free registration required).

Amazon Anywhere – Access the entire Amazon.com library of books, movies, reviews etc. You can even buy from the road.

Ebay Mobile – Check on your bids or items for sale from your mobile phone or blackberry.

IMDB (Internet Movie Database) – Find out exactly who was in that movie on the tip of your tongue.

AdAge Mobile Edition
– AdAge Headlines Condensed

NYTimes.com Mobile
– This site is very new. I still prefer the older avant go version.

CNet Mobile Edition – The complete website is condensed for mobile pleasure.

NY Post Mobile Edition – Access NYC News, Gossip, and Sports

ebbogie.com – This Site provides a number of decent mobile website links worth checking out.

BBC World News Mobile

MoviePhone.com Mobile – Find a theatre or movie by zip code. This site could be a lot better than it is.

Google Mobile – Search the web, images, or access a mobile version of Gmail. This is a particularly well designed mobile website (what do you expect?)

Variety Mobile Edition

Technorati Mobile

Marketing.FM

Bloglines Mobile – Great for reading your feeds on the go.

Mobile Friendly Websites


Mobile Friendly Websites Update: February 8th

[tags] google, mobile apps, gmail, google maps, ramble im, google talk, pda friendly websites, mobile friendly websites, google home page, mobile websites, blackberry websites, mobile, marketing.fm, amazon anywhere, New York Times mobile, Time, pda, blackberry, picassa, youtube, google reader, skweezer, bitty [/tags]

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1 Billion Flash Enables Devices – Adobe Launches Flash Lite 3

Something in the Adobe press release announcing Flash Lite 3 today caught my eye today that is worth discussing (IMHO):

Adobe expects more than one billion Flash enabled devices to be available by 2010.

The implications of 1 Billion+ devices being Flash enabled by 2010 are staggering.

Take for example the total amount of iPods sold: 110 Million as of September 2007 (wikipedia) This means that about TEN TIMES that amount of mobile products will have flash enabled interfaces able to decode flash video. Now look at YouTube, which arguably currently IS Internet video, uses flash as its delivery method. This means that in 3 years Flash will be the standard delivery method for mobile streaming content. There will not be a mainstream device on the planet that does not use this at least in tandem with other delivery options.

From a customer standpoint:

1. It’s fast (#1 complaint in the mobile web space is speed)
2. It’s ubiquitous – (YouTube example above)
3. It’s efficient (have to keep the engineers happy

I have had many discussions over the use of flash with webmasters, designers, marketing people, direct clients and the jury is still out. Recently MTV switched their entire website platform off of Flash reverting back to HTML. Although they have put some flash back onto the site.

I see the benefits of using flash increasing all the time. I understand the need for meta data for robot crawlers and I understand the efficiency and compliance of CSS. I do however see a much more influential driver to backed development: The User. People just want stuff to work.

According to a Millward Brown survey, conducted June 2007, Adobe claims Flash reaches 99.3% of desktop Internet users. (wikipedia) This is almost unheard of in any industry. Adobe is definitely a company to watch, and I hope this puts using Flash back on your radar.

[tags] Flash, Adobe, Flash Lite 3, Marketing.fm, Mobile [/tags]

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Mobile Friendly Websites: September’07 Update

Below is an updated list of some great websites designed specifically for your blackberry, pda, or mobile phone web browser:

Coming Soon! Marketing.fm’s online directory of Mobile Friendly websites (please feel free to pass along any mobile sites that you think we should list in addition to our collection below).

September ’07 Update:

logo1.gif

Google has recently added some fantastic new mobile products (list of all google mobile products here):

Picassa Mobile

YouTube Mobile – Unfotunately I couldn’t get this to work on my Motorola Q but it may work with other Windows Mobile devices.

Google Reader – mobile RSS. I currently prefer bloglines’ mobile product but this one isn’t bad.

February 2007 Update:

google-mobile-home-page.jpg

Google Home Page: Do you have a customized Google home page with weather, stocks, gmail, and rss feeds? If not, you can now have one on your phone, pda or blackberry. It’s pretty nice actually – I just made it my home page.

January 2007 Update:

Google’s Mobile Applications: Google offers free and trustworthy applications for pda’s, blackberry’s and mobile phones. Many of the mobile apps that I’ve downloaded for the blackberry do not function very well but the below google apps function reliably:

Gmail - This flash-based mobile application is like having an exchange server for your gmail (well almost). The program enables almost all of the same great gmail features on your blackberry, pda and most mobile phones – you can: search your entire archive of mail and sent mail; it memorizes all contacts and anticipates email address in the “to” field; it functions much quicker than one would imagine. Beware of steep data fees from your phone company (but it could be good to have on your phone in case of emergency…). I highly recommend it. Click this on your mobile browser: gmail.com/app.

Google Maps
– Google Maps allows you to search for businesses, plot map directions, view cross streets, or view satellite imagery of a specific location. This program works much better if you have an EVDO or EDGE data network.

Google Talk – (blackberry only) Chat with gmail friends in an IM format. Hopefully Google will collaborate with AOL Instant Messenger someday. In the meantime, RambleIM (free) works decently well on blackberries for AOL Instant Messenger.

11/14 Update:

Bitty Browser: m.bitty.com offers a collection of mobile friendly websites and if you go to bitty.com, you can create your own condensed version of your favorite sites. Hit tip to Micropursuasion for putting me on to the site.

Skweezer.net: Skweezer continues to be a favorite tool for “skweezing” websites for the mobile screen. This is much easier to use when you’re on the go than bitty.com. To learn more about it, tune into our interview with Kevin Perkins, CEO of Skweezer on marketing.fm podcast #3.

Helpful Blackberry Websites: This collection is provided by RIM and can be accessed from the Blackberry help link in the browser. Most of these sites are terrible! Some of the recommended sites are completely dysfunctional too. I can’t believe that RIM doesn’t have a better reference.

10/3/06 Update:

Mobile Newsweek – this site is limited to headlines. Maybe it will prove to be an effective marketing tool or a purchase inspiration for those on-the-go. I would personally prefer more inclusive content and at least a few full articles. Mobile marketers, especially in the News industry, should look to the NYTimes and BBC Mobile sites for inspiration.



Time Magazine
- I enjoy any mobile access to news however, I don’t necessarily like to read long articles. This site is good for reading headlines and cover stories but I prefer the BBC and NYTimes for breaking news throughout the day.

Digg.com – Digg is a great resource for the hottest developments on the web (primarlily tech news and blog coverage). I love having access to these stories on the go.

The New York Times

TechCrunch – Thanks to Dave Weiner for making this possible. TechCrunch is one of my favorite sites and I am happy to have a mobile version.

Marketing.FM
– the mobile version

Yomoblog – enables mobile blog posting via mobile browser (Free registration required).

Amazon Anywhere – Access the entire Amazon.com library of books, movies, reviews etc. You can even buy from the road.

Ebay Mobile – Check on your bids or items for sale from your mobile phone or blackberry.

IMDB (Internet Movie Database) – Find out exactly who was in that movie on the tip of your tongue.

AdAge Mobile Edition
– AdAge Headlines Condensed

NYTimes.com Mobile
– This site is very new. I still prefer the older avant go version.

CNet Mobile Edition – The complete website is condensed for mobile pleasure.

NY Post Mobile Edition – Access NYC News, Gossip, and Sports

ebbogie.com – This Site provides a number of decent mobile website links worth checking out.

BBC World News Mobile

MoviePhone.com Mobile – Find a theatre or movie by zip code. This site could be a lot better than it is.

Google Mobile – Search the web, images, or access a mobile version of Gmail. This is a particularly well designed mobile website (what do you expect?)

Variety Mobile Edition

Technorati Mobile

Marketing.FM

Bloglines Mobile – Great for reading your feeds on the go.

Mobile Friendly Websites


Mobile Friendly Websites Update: February 8th

[tags] google, mobile apps, gmail, google maps, ramble im, google talk, pda friendly websites, mobile friendly websites, google home page, mobile websites, blackberry websites, mobile, marketing.fm, amazon anywhere, New York Times mobile, Time, pda, blackberry, picassa, youtube, google reader, skweezer, bitty [/tags]

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Mobile Friendly Websites: 5/9 Update

Below is an updated list of some great websites designed specifically for your blackberry, pda, or mobile phone web browser:

5/9 Update:

MLB.com: It can sometimes be difficult to get the scores of your favorite team while on the go. Major League Baseball has a fantastic new WAP site designed for mobile browsing. Fans can check scores, stats, player & team bios and find other great facts for free. Check it out when you can!

3/8 Update:

HopStop Mobile: HopStop Mobile has another feature tailored specifically to mobile phones and text messaging. If you send a text message to 47867 with different two locations in the message body. HopStop will text you back with step by step directions.

Google has a similar service if you send a text to “googl” or 466453 and you can get the the street address and phone number of any business listing.

Combined, these two text features offer quick and easy information on the go.

google-mobile-home-page.jpg

Google Home Page: Do you have a customized Google home page with weather, stocks, gmail, and rss feeds? If not, you can now have one on your phone, pda or blackberry. It’s pretty nice actually – I just made it my home page.

January 2007 Update:

Google’s Mobile Applications: Google offers free and trustworthy applications for pda’s, blackberry’s and mobile phones. Many of the mobile apps that I’ve downloaded for the blackberry do not function very well but the below google apps function reliably:

Gmail - This flash-based mobile application is like having an exchange server for your gmail (well almost). The program enables almost all of the same great gmail features on your blackberry, pda and most mobile phones – you can: search your entire archive of mail and sent mail; it memorizes all contacts and anticipates email address in the “to” field; it functions much quicker than one would imagine. Beware of steep data fees from your phone company (but it could be good to have on your phone in case of emergency…). I highly recommend it. Click this on your mobile browser: gmail.com/app.

Google Maps
– Google Maps allows you to search for businesses, plot map directions, view cross streets, or view satellite imagery of a specific location. This program works much better if you have an EVDO or EDGE data network.

Google Talk – (blackberry only) Chat with gmail friends in an IM format. Hopefully Google will collaborate with AOL Instant Messenger someday. In the meantime, RambleIM (free) works decently well on blackberries for AOL Instant Messenger.

11/14 Update:

Bitty Browser: m.bitty.com offers a collection of mobile friendly websites and if you go to bitty.com, you can create your own condensed version of your favorite sites. Hit tip to Micropursuasion for putting me on to the site.

Skweezer.net: Skweezer continues to be a favorite tool for “skweezing” websites for the mobile screen. This is much easier to use when you’re on the go than bitty.com. To learn more about it, tune into our interview with Kevin Perkins, CEO of Skweezer on marketing.fm podcast #3.

Helpful Blackberry Websites: This collection is provided by RIM and can be accessed from the Blackberry help link in the browser. Most of these sites are terrible! Some of the recommended sites are completely dysfunctional too. I can’t believe that RIM doesn’t have a better reference.

10/3/06 Update:

Mobile Newsweek – this site is limited to headlines. Maybe it will prove to be an effective marketing tool or a purchase inspiration for those on-the-go. I would personally prefer more inclusive content and at least a few full articles. Mobile marketers, especially in the News industry, should look to the NYTimes and BBC Mobile sites for inspiration.



Time Magazine
- I enjoy any mobile access to news however, I don’t necessarily like to read long articles. This site is good for reading headlines and cover stories but I prefer the BBC and NYTimes for breaking news throughout the day.

Digg.com – Digg is a great resource for the hottest developments on the web (primarlily tech news and blog coverage). I love having access to these stories on the go.

The New York Times

TechCrunch – Thanks to Dave Weiner for making this possible. TechCrunch is one of my favorite sites and I am happy to have a mobile version.

Marketing.FM
– the mobile version

Yomoblog – enables mobile blog posting via mobile browser (Free registration required).

Amazon Anywhere – Access the entire Amazon.com library of books, movies, reviews etc. You can even buy from the road.

Ebay Mobile – Check on your bids or items for sale from your mobile phone or blackberry.

IMDB (Internet Movie Database) – Find out exactly who was in that movie on the tip of your tongue.

AdAge Mobile Edition
– AdAge Headlines Condensed

NYTimes.com Mobile
– This site is very new. I still prefer the older avant go version.

CNet Mobile Edition – The complete website is condensed for mobile pleasure.

NY Post Mobile Edition – Access NYC News, Gossip, and Sports

ebbogie.com – This Site provides a number of decent mobile website links worth checking out.

BBC World News Mobile

MoviePhone.com Mobile – Find a theatre or movie by zip code. This site could be a lot better than it is.

Google Mobile – Search the web, images, or access a mobile version of Gmail. This is a particularly well designed mobile website (what do you expect?)

Variety Mobile Edition

Technorati Mobile

Marketing.FM

Bloglines Mobile – Great for reading your feeds on the go.

Mobile Friendly Websites

[tags] google, mobile apps, gmail, google maps, ramble im, google talk, pda friendly websites, mobile friendly websites, google home page, mobile websites, blackberry websites, mobile, marketing.fm, amazon anywhere, New York Times mobile, Time, pda, blackberry, skweezer, bitty, hopstop mobile, mlb.com, mlb, wap, baseball scores [/tags]

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Marketing.fm Marketing Podcast Show 7 – Mobile Marketing

Welcome back to another Marketing Podcast at Marketing.fm

Marketing Podcast
Marketing Podcast

In this episode we discuss mobile advertising and the future of mobile commerce.

This show came in at just under 30 minutes – hope you enjoy it!

We also interview Jeppe Dorff and Steve Borgelt of KushCash which is a mobile transaction system that works from your cell phone or java enabled hand held device.

We talk about mobile transactions and the overall future of mobile in general.



Download this episode (right click and save)
Listen to this episode

Questions and topics include:
What is KushCash?
how can I use it?
Who is the competition in the mobile transaction marketing?
PayPal
Obopay

The future of social networking sites combined with mobile transactions. There should be no having to silo information in each network – you should be able to share across all sites you are a member of.

Winners and Losers of 2007 in mobile.

We discuss twitter towards the end.

[tags] kushCash, mobile commerce, obopay, paypal, paypal mobile, twitter, marketing podcast, marketing podcasts, marketing.fm, advertising podcast, mobile, podcast [/tags]

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The Google Phone

I love rumors about the latest tech gadgets as much as the next guy so I figured I would weigh in on the whole Google Phone idea.

Here is the latest speculated photoprototype: (I cant wait to see how rightwrong this really is)


Google Phone

I have heard about it a lot lately and if you have not here are some links to catch you up:

The real google phone
Googling Google: Google Phone

And now there may be some actual confirmation…
English Translation of the Google Phone Announcement

This could all be some sort of R&D experiment that got rumor legs and leaked to the blogosphere or it could actually be real.

The real impact of such a device does have far reaching marketing ramifications though. The option exists for the following:

1. An advertising supported device (100%)
2. A subsidized service plan paid for by advertising (think 5050)
3. True carrier independence
4. The option for a foreign carrier to make a move into the US market (think Orange)

I am sure there are quite a few models being discussed now but in the end the consumer benefits. As more features are packed into smaller devices and we are able to synchronize across all mediums the benefits of such smart phone devices will be seen. Google has moved into the email and document space on the net – now lets hope they find a way to put it in your pocket.

[tags] google phone, google, orange UK, marketing, advertising, cell phone [/tags]

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Bob Iger: Dissappointed in Advertising Creative

iger111006.jpg

In a recent AdAge interview, Bob Iger commented:

The advertising industry is behind where it needs to be in tailoring messaging to these new platforms. There are great opportunities, but we may have to show them the way a little bit more. I’d say I’m a little disappointed with where things stand today because there’s only a handful of advertisers that are stepping up in a way that we believe is really creating value for them. I think there’s a lot more that could happen.

Although there are some exceptions, I agree with Iger on this point. First of all, traditional advertising agencies couldn’t be more behind on this but I have been impressed with innovation and pace of many digital shops. Some recent successful campaigns include: The Office DVD, HBO’s Entourage Interview With Ari, Fandango Mobile, Interactive Burritos from Chipotle.com

That said, interactive advertising is evolving very quickly and many online media folks are inundated with placement opportunities. Moreover, Interactive Agencies are assuming all things digital: Mobile, Web Design, Search, Interactive Creative & Media, Gaming, etc. With thousands of websites to choose from and an increasing number of non-internet interactive outlets, I can understand the difficulty facing many interactive agencies.

The nature of new media is fast-paced and ever-evolving. In order to remain effective in digital marketing, agencies must be able to experiment, react, and evolve at the same time. Technology is the name of the game. Collaboration must occur in ways that transcend various departments and niche specialties. It’s not an easy thing to do.

[tags] agencies, interactive advertising, new media, bob iger, adage, marketing.fm, marketing blogs [/tags]

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